Digital Marketing

Role Overview

We are looking for a results-driven Digital Marketing / Performance Marketer with strong experience in Meta Ads lead generation for real estate projects. The ideal candidate should be capable of planning, executing, and scaling campaigns that generate high-quality property enquiries at optimized CPL.

Key Responsibilities

• Setup, manage, and optimize Meta Ads (Facebook & Instagram) campaigns
• Develop and execute real estate lead generation strategies
• Plan audience targeting & retargeting funnels to improve lead quality
• Monitor and optimize Cost Per Lead (CPL)
• Manage campaign budgeting, scaling, and performance tracking
• Execute property-specific campaigns (villa plots, apartments, gated communities)
• Implement location-based targeting for project catchment areas
• Analyze campaign data and generate actionable insights
• Work closely with sales team to improve lead conversion quality

Required Skills

• Strong experience in Meta Ads campaign setup & optimization
• Expertise in audience targeting & retargeting strategies
• Proven ability to generate real estate leads at optimized CPL
• Experience in campaign budgeting & scaling
• Hands-on experience with property lead generation campaigns
• Knowledge of location-based targeting strategies
• Prior real estate digital marketing experience (mandatory)

Experience

• 45 years digital marketing experience
• Minimum 2 years in real estate lead generation preferred