Senior Public Relations Manager

More about the role:

Burson is looking for a Senior Public Relations Manager for our Chennai Location. The individual will join our client servicing team and work with the Pharma, Health & Wellness Practice. For this requirement we are looking for a senior manager with good understanding of the Healthcare sector. As a Senior Account Manager, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to Burson's performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

What you'll do:

Client Service:

• Stay current on your clients' businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client's business objectives and deliver results.
• Responsible for client delight on a day-to-day level as the operations lead
• Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team.
• Responsible for establishing trust, facilitating coordination, and identifying avenues for growth.
• Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
• Manage client relationships and be the client's key contact, counselor, and strategic thinker. You are always the first port of call for clients.
• Responsible for institutionalizing knowledge and are the catalysts for internal collaboration across practices & COEs.
• Timely Decision Making - The ability to identify a problem and find solutions. Make decisions in a timely manner, using available information and under tight deadlines.
• Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
• Responsible for quality check (especially as in integrator for human and AI work
• Be able to support the senior managers and leaders in resolving client issues.
• Maintain a strong rapport with journalists/bloggers/media members who cover your clients' industries and businesses to optimize channels.
• Help develop media strategies, write pitch letters, and respond to media queries.
• Build efficiency within the team & focus on AI fluency within the team.
• Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities.
• Support the digital media strategy implementation.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations.

Experience that contributes to success:

• Graduation / post-graduation in Public Relations or Communication.
• Minimum 5+ years of work experience in public relations or the communications industry with at least two years leading a team.
• Looking for someone who has a good understanding of the healthcare sector.