Assistant Brand Manager

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Chennai

JobType: full-time

We are seeking an Assistant Brand Manager to take charge of and expand the brand narrative across various touchpoints. This position lies at the crossroads of strategy, content, consumer insights, and implementation. It is perfectly suited for an individual who can seamlessly blend scientific credibility with compelling storytelling and a growth-oriented mindset.

Requirements

Key Responsibilities

Take ownership of and advance the brand strategy across digital platforms, social media, content, and marketing campaigns

Convert scientific product claims into clear, consumer-friendly brand messages

Develop and implement brand campaigns, product launches, and ongoing storytelling efforts

Collaborate closely with product, marketing, performance, and creative teams to maintain a consistent brand voice

Lead the creative direction for content on social media, websites, packaging, and marketing materials

Monitor brand health indicators such as awareness, engagement, trust, and consideration

Perform consumer and market research to guide positioning, messaging, and go-to-market strategies

Maintain brand consistency across all channels, creators, partnerships, and influencer collaborations

What We're Looking For

3 to 6 years of experience in brand marketing, ideally within beauty, wellness, skincare, or direct-to-consumer (D2C) industries

Strong knowledge of consumer behavior and core principles of brand building

Skill in simplifying complex or scientific information into engaging narratives

Proven ability to work cross-functionally in dynamic, high-responsibility environments

Excellent execution capabilities coupled with strategic thinking

Outstanding written and verbal communication skills

Good to Have

Experience with science-backed, dermatology-focused, or ingredient-driven brands

Background in influencer marketing, community engagement, or content-driven growth strategies

Familiarity with D2C business models and product launch processes

Why Join

Chance to contribute to building a trusted, long-term brand from within

High-ownership role with significant impact on brand perception and growth

Opportunity to work directly with founders and product teams pioneering science-led care solutions

A collaborative, focused, and learning-oriented workplace culture

Good-to-have skills

Assistant Brand Manager

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