Regional Marketing Incharge (Kerala)

Purpose of the Job:

Responsible for effectively managing all BTL/trade marketing activities and marketing programs within the region.

Key Responsibilities:

1. NPD (New Product Development) Activation

• Identify dealers based on product profiles.
• Execute sampling for new products.
• Organize NPD activation meets (Local Showrooms/Hotels).
• Monitor placement and launch of new products.

2. Franchisees & LS (Large Stores) Support

• Provide display support for existing LS, LSE, and Looks stores.
• Coordinate branding and display for new LSE and Looks stores.
• Execute in-shop branding and paneling activities.

3. Market Development Activities

• Plan regional activity calendars.
• Plan and seek approvals for marketing expenses.
• Track trade marketing budget vs. utilization.
• Organize roadshows, exhibitions, and small local events.

4. Trade Partner Engagement

• Select towns and dealers in collaboration with RM and aid SE/AM in organizing:
• Dealer sales staff meets
• Mason and contractor meets
• Dealer/sub-dealer meets

5. Channel Activation – Branding & Displays

• Support display efforts for top 80% contributing MBO dealers and new dealers.
• Execute in-shop branding and paneling at MBOs.
• Manage dealer boards and signage for new and selected existing dealers.
• Allocate and dispatch marketing collaterals.
• Handle vendors and external merchandising agencies.

6. Sampling Custodian

• Coordinate sampling for new dealers.
• Assist RM in sampling for existing products.
• Monitor sampling effectiveness vs. order generation.

7. Competition & Market Intelligence

• Track new products, price lists, and schemes via SE/AM reports.
• Gather marketing intelligence on display innovations and competitor showrooms.

Qualifications & Experience Required:

• Minimum graduate in any stream.
• 2–5 years of relevant experience in marketing or trade roles.

Skills Required:

• Functional knowledge of branding and marketing.
• Proficiency in MS Office.
• Event management skills

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