ESaaS - SFDC - Business Function Analysis & Business Architecture

The Senior Salesforce TechnoFunctional Business Analyst is a handson delivery role responsible for functional ownership, configuration support, data analysis, and testing across Salesforce initiatives. This role partners closely with Marketing, Sales, IT, and Compliance to deliver scalable, datadriven CRM and Marketing Cloud solutions.

Primary focus includes Lead & Contact Data Strategy and website lead process optimization, with ongoing support across broader Salesforce programs.

At Zensar, we're "experience-led everything". We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus.

Part of the $4.8 billion RPG Group, we're a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.

We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.

Business & Functional Ownership

• Lead endtoend business analysis from discovery through UAT and rollout

• Translate GTM, Sales, and Marketing requirements into user stories, acceptance criteria, and functional designs

• Act as the primary bridge between business stakeholders and technical teams

• Define the current state and future state process

Salesforce TechnoFunctional Support

• Perform handson Salesforce configuration as needed:

  • Page layouts, record types, validation rules, required fields

  • Picklist standardization and assignment logic

  • Functional Flow support (nonApex)

• Review and validate developerbuilt solutions against business intent

Lead & Contact Data Strategy

• Own functional and data analysis for Leads, Contacts, Accounts, and Opportunities

• Define data quality standards (accuracy, completeness, uniqueness, consistency)

• Support duplicate analysis, data cleansing, normalization, and postcleanse validation

• Embed governance, ownership, and privacy (GDPR) requirements into solutions

Data Analysis & Reporting

• Perform handson data analysis using Salesforce Reports/Dashboards and Excel

• Analyze data quality gaps, duplicate trends, and lead conversion metrics

• Define and track KPIs for lead , contact data quality and GTM effectiveness

Lead Process & Website Integration

• Define and validate endtoend website lead intake and routing

• Support AIdriven semantic routing use cases

• Configure and test lead assignment rules and SLAs

Testing & UAT

• Create test scenarios and test data

• Lead and support UAT execution, defect triage, and retesting

• Ensure solutions meet business, data, and compliance requirements before release

Required Skills & Experience

• Experience working on data strategy and initiatives is a must have.

• Seniorlevel experience as a Salesforce Business Analyst with technofunctional responsibilities

• Strong handson experience with Sales Cloud; working knowledge of Marketing Cloud is nice to have

• Experience with Salesforce configuration, reports/dashboards, and Data Loader

• Strong understanding of CRM data models, data quality, and governance

• Experience supporting testing and UAT in enterprise environments

• Excellent stakeholder communication and documentation skills

Nice to Have

• Experience with data enrichment tools (e.g., Introhive, Equilar)

• Salesforce certifications (Admin / BA )