Sr. Digital Marketing Analyst

Job Summary:

We are seeking a B2B Digital Marketing Executive who will work closely with the marketing team to support digital initiatives worldwide. This role is hands-on, focusing on WordPress updates, campaign execution, content publishing, website management using WordPress, content SEO and publishing, and performance tracking.

Experience: 2 to 5 years

Education:

Engineering Graduate degree with excellent English proficiency (written and spoken) is preferred.

Degree or Diploma in Digital Marketing and Design (preferred).

Key Responsibilities:

Specific Requirements:

The candidate must have B2B experience.

Update and maintain the Company's WordPress website (content uploads, page edits, plugin management).

Support execution of digital marketing campaigns from beginning to end (social media, emailers, paid campaigns).

Assist with blog formatting, landing page creation, and lead-generation forms.

Create simple marketing creatives in Canva (social media posts, banners, infographics, email headers).

Monitor campaign performance metrics and prepare simple reports for the team.

Ensure brand consistency across all digital channels.

Research and share best practices in digital marketing and SEO to support team growth.

Create visually compelling design and PowerPoint personations capturing the value proposition, product stories.

Liaison with Sales and Pre-Sales teams for go-to-market campaigns, collateral creation.

Required Skills & Competencies:

2-5 years of experience in digital marketing, account based marketing or campaign support roles.

Experience in Telecom sector or technology sectors is preferable.

Proficiency in WordPress and basic knowledge of SEO.

Proficiency in Canva for creating simple digital creatives.

Organized, detail-oriented, and comfortable working in a fast-paced environment.

Strong team player with good communication skills.

Familiarity with AI-powered video creation/editing tools (e.g., InVideo AI, Flow, CapCut, Visla, or similar).

Familiarity with tools such as Sales force, Google Analytics, LinkedIn Ads, Emailer marketing platforms, etc.