Graphic Designer (US Market)
Position: Graphic & Video Designer
Company: Lytegen (lytegen.com)
Location: Mohali On-site
Working Hours: 7:30 PM - 4:30 AM IST
Market Focus: United States Residential Solar
About Lytegen
Lytegen is a leading solar sales and installation firm headquartered in Sacramento, CA. We are looking for a Graphic and Video Designer who can own our visual identity across all digital touchpoints.
We do not want an order-taker. We want a creative partner who understands the US consumer mindset and can independently drive our brand's aesthetic forward while leveraging modern AI tools to enhance speed, quality, and creative output.
The Role
You will be responsible for end-to-end creation of high-performing static and video assets that drive qualified solar leads in the US market.
From high-converting Facebook ad creatives to educational YouTube explainer videos, you will own the creative process from concept to execution while integrating AI tools to increase production efficiency and creative experimentation.
You must be comfortable in a fast-paced environment where you self-manage deadlines, optimize based on performance data, and maintain high-quality standards.
Key Responsibilities
1. Multi-Format Design
Create high-impact static graphics for Facebook, Instagram, LinkedIn, and landing pages
Design technical diagrams, solar process infographics, pitch decks, and website visuals
Develop scroll-stopping ad creatives optimized for conversion
2. Video Production
Script, edit, and produce short-form videos such as Reels, TikToks, and Shorts
Create mid-form educational and explainer videos for YouTube
Add motion graphics, subtitles, transitions, and hooks optimized for US audiences
3. AI-Integrated Creative Workflow
Use AI tools strategically to enhance creative output and speed, including:
ChatGPT for script ideation, hooks, headline variations, and ad angles
Higgsfield and Krea for AI visual generation and concept exploration
HeyGen for AI avatar videos for educational or sales content
InVideo for rapid video prototyping and ad creative iterations
Nano Banana or similar AI design tools for creative ideation and visual experimentation
Any emerging AI tools that improve production speed, testing capability, and output quality
Combine AI-assisted production with strong human design judgment
4. Ad Creative Optimization
Collaborate with the marketing team to A/B test visual hooks
Suggest new creative directions based on performance data
Build multiple variations for testing including headline, thumbnail, opening 3 seconds, and CTA placement
Continuously optimize creatives for CPL reduction
5. Brand Consistency
Maintain and evolve Lytegen's brand guidelines
Ensure a premium, trustworthy, and clean aesthetic aligned with US market expectations
Balance conversion focus with strong brand positioning
6. Asset and Workflow Management
Manage your creative pipeline independently
Maintain an organized library of raw footage, templates, thumbnails, and final exports
Create reusable templates to scale production
Requirements
Experience
5 plus years of professional graphic and video design experience
Strong portfolio showcasing both static and motion work
Experience creating performance marketing creatives and not just aesthetic branding work
Technical Skills
Expert in Adobe Creative Suite including Photoshop, Illustrator, Premiere Pro, and After Effects
Proficient in Canva
Strong understanding of aspect ratios, platform specifications, and ad-first design
AI Proficiency
Hands-on experience using AI tools in creative workflows
Ability to leverage AI for ideation, scripting, visual generation, and video production
Comfortable experimenting with new AI platforms to improve output and efficiency
Market Understanding
Deep understanding of US design trends
Clean, minimalist, and conversion-focused aesthetic
Ability to design for trust, credibility, and high-ticket decision-making
Independence and Ownership
Proven ability to take a rough idea and turn it into a finished asset
Self-managed, deadline-driven, and quality-focused
Strategic thinker and not just an executor
