Social Media Growth & Content Architect (Part-Time)

Why This Role Exists

We are not looking for a "Social Media Manager" to post updates and monitor comments. We need a Content Architect and Growth Operator who understands the mechanics of virality and the leverage of a creator ecosystem.

This role exists to transform our organic social presence into a high-performance acquisition channel. You will bridge the gap between creative storytelling and algorithmic performance, ensuring our Reels, Shorts, and Creator partnerships aren't just "aesthetic"-they are engineered for reach, retention, and revenue. By building a scalable Creator Program, you provide the Founder and Marketing Team with massive leverage, turning our brand into a content powerhouse that operates far beyond the capacity of a traditional internal team.

What You'll Be Responsible For (Outcomes)

• Architect and execute a high-velocity short-form video strategy across Instagram, YouTube, and LinkedIn. You own the hook, the script, and the retention logic that forces the algorithm to distribute our content.
• Design, launch, and scale our Creator Program from the ground up. This includes structuring incentive models, creating "Virality Playbooks," and building the infrastructure to manage a fleet of external voices.
• Provide strategic input on high-level assets-including website headlines, campaign visuals, and landing page structures-ensuring a cohesive, conversion-focused narrative across all touchpoints.
• Identify emerging cultural and platform trends early and translate them into our B2B niche before they become saturated, maintaining our position as a forward-thinking market leader.
• Move beyond vanity metrics. You will analyze watch-time data and drop-off points to relentlessly iterate on formats, doubling down on what drives follower growth and pipeline velocity.

Requirements

What You've Done Before

• You have a proven track record (and the case studies to prove it) of growing accounts and generating millions of views through strategic short-form video.
• You have experience recruiting, onboarding, and managing creators or influencers, moving past one-off posts into long-term performance partnerships.
• You are an expert in narrative tension and retention editing. You know how to stop the scroll in the first 1.5 seconds.
• You understand how to make professional services "bingeable" without sacrificing brand authority or institutional trust.

Who You Are

• You don't wait for a content calendar. You spot a gap in the market, script the solution, and coordinate the production autonomously.
• You use metrics to validate your creative intuition, but you understand that "virality" requires a human touch that a spreadsheet can't always predict.
• You don't think in "posts"; you think in "franchises." You build repeatable content formats that scale and compound over time.
• You are constantly studying platform updates and creator psychology to find the next 1% edge in distribution.

Who This Is NOT for

• The "Aesthetic" Curator: If your main focus is on color palettes and grid layouts rather than watch-time and shareability, this is not a fit.
• The Task-Follower: If you need a script provided to you to start filming, you will struggle in this high-autonomy role.
• The Generalist: If you treat Reels the same way you treat a static LinkedIn post, you won't achieve the scale we are looking for.

What Success Looks Like

• Month 1: Comprehensive audit of current social performance; first "Viral Format" pilot launched; Creator Program incentive structure finalized.
• Month 3: A consistent 2x-3x lift in organic reach via Reels/Shorts; first cohort of 5-10 creators actively producing content under your guidelines.
• Month 6: Organic social is a primary driver of top-of-funnel awareness; our Creator Program is a self-sustaining engine providing a constant stream of high-quality assets for the marketing team.
  

Minimum Technical and Work Environment Requirements:

• Internet Connection:
• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.

• Primary Device:
• Desktop or laptop equipped with at least:
• Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.

• Backup Device:
• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.

• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• Peripherals and Workspace: A smartphone for communication and verification purposes.

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.