ADE | FMCG | Chhattisgarh

📌 Role: Area Development Executive (ADE)

📍 Location: Chhattisgarh

🎓 Qualification: Any Graduate (Full Timer)

💼 Experience: Minimum 4 years in GT FMCG

We're hiring ADE at for a Top FMCG Company. The role is equivalent to Assistant ASM it'll involve planning execution of sales strategy for area by achieveing top line growth along with driving sales development , GTM, analytics ,capability agendas and customer marketing strategy for the branch inline with the overall category and channel objectives.

Key Responsibilities:

1. Planning

- Assist ASM in breaking down numbers by SO HQs and planning targets; provide plan vs. achievement updates on agreed timelines

- Plan NPD launches in geography as per central team directive w.r.t. visibility criteria, distribution targets, trade and incentive schemes

2. In-Store Execution

- Drive all elements of loyalty programme in territory - target achievement, performance monitoring, share of self, assortment etc.

- Drive effective implementation of various BTL plans for various categories

3. Sales Development Agendas

- Driving key GTM interventions in the territory

- Execution of IT enablement projects at ground level

- Work with Branch Capability resources towards building ISR capabilities in territory

4. Performance Monitoring

- Master Data Management maintenance for distributors and field sales

- Ensure review templates of geography with respect to key business KPIs are updated - NPDs, ECO, MSS

- Monitor market trends and competitor activities.