Marketing Operations and Performance Analyst

Role Overview

We are looking for a data-driven Marketing Operations & Performance executive to power our global demand engine and support the goal of generating SQLs. This role owns marketing systems, automation, performance tracking, CRM and email workflows, and SEO/AEO execution to ensure scalable and measurable pipeline growth.

Key Responsibilities:

I. CRM & Funnel Operations

1. Own CRM lifecycle management (MQL - Demo - SQL)
2. Lead scoring, routing, and workflow automation
3. Ensure clean data, accurate attribution and reporting
4. Build dashboards tracking SQLs and Pipeline by region

II. Email Automation & Nurture Execution

1. Design and manage automated nurture journeys
2. Build trigger-based workflows aligned with ABM & outbound
3. Optimize email performance
4. Ensure alignment between marketing automation and BDR sequences

III. ABM & Intent Data Operation

1. Manage ABM and intent tools
2. Build account scoring models
3. Identify high-intent accounts for sales activation
4. Sync engagement signals with CRM for visibility

IV. Paid & Digital Performance Tracking

1. Track campaign performance across LinkedIn, Google & retargeting
2. Monitor CPL, CPQL, Cost per SQL, and CAC
3. Support A/B testing and campaign optimization
4. Ensure regional performance visibility (US vs Rest of the World)

V. Website, SEO & AEO

1. Own GA4 and website analytics
2. Optimize landing pages and conversion flows
3. Execute technical and on-page SEO
4. Implement AEO strategy for AI-driven search visibility
5. Track Organize traffic contribution to pipeline

VI. Success Metrics

• Accurate funnel reporting and attribution
• Improved conversion rates across lifecycle stages
• Reduced cost per SQL
• High-performing email automation engine
• Measurable organic pipeline contribution
• Clean CRM and scalable marketing infrastructure

Requirements:

1. 4-6 years in marketing operations / performance marketing
2. Strong CRM expertise (salesforce, Zoho or similar)
3. Hands-on experience with ABM and intent platforms
4. Experience with email automation platforms
5. Proficient in GA4, paid media tracking, SEO and AEO
6. Strong analytical and reporting skills