Product Manager

Overall Job Objective: Support Marketing in framing and driving targeted marketing plan for specific products Lead and manage product branding operations to ensure sales growth in specific products Desired Skills-Set: Market Understanding - should have the ability to understand consumer insights, competitors, market share and other critical business factors and leverage the same to exploit market branding opportunities Business Analytics - should have the ability to make sense of market data and accordingly segment and position products in the market Market Communication Expertise - should be able to communicate to target markets well Futuristic - should be able to anticipate the future needs of the consumer and advise product development departments and vertical heads to bring out innovative products Passion for the industry - should be passionate about the job and the product Team Player - must play a great team-member role and work collaboratively with marketing, brand advisers , sales teams and product development departments Knowledge of the FMCG industry - should have 4-5 years hands on exposure to product branding operations in the FMCG space, specially in connection with marketing of food products