Business Development Speaclist

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About Us

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We are Soulera, an innovative HR‑tech and personality‑analytics company using

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handwriting and signature analysis (graphology) to help organizations understand

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behavior, strengths, and development areas. We work with HR teams, training

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institutes, coaching firms, and corporate clients who want deeper behavioral insights

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for hiring, leadership development, and team‑building.

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Role Overview

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We are looking for a Sales Head to lead our sales function and drive business

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expansion and revenue growth. You will own the sales strategy, lead the sales team,

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and actively acquire large‑ticket clients while building a scalable sales engine for our

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graphology‑based HR platform.

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Key Responsibilities

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Develop and execute a high‑growth sales strategy for the company (new

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markets, new segments, upsell/cross‑sell).

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Lead, mentor, and manage the sales team (including field sales executives and

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account managers).

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Build and manage a strong pipeline of B2B clients – HR departments,

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corporate L&D teams, training institutes, coaching firms, and

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assessment‑based organizations.

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Personally drive key account acquisition and renewal, including high‑value

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contracts and strategic partnerships.

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Ensure lead conversion targets are met (from first contact → demo → paid

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contract) with a clear, data‑driven sales funnel.

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Work closely with product, marketing, and operations to align offers, pricing,

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and messaging with market needs.

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Travel across regions as needed to meet clients, partners, and sales teams.

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Skills & Qualifications

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Proven experience as a Sales Head / Sales Director / Business Head (Sales) in

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a B2B or SaaS/HR‑tech environment.

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Strong track record in business growth, revenue expansion, and team

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leadership.

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Experience in lead generation, field sales, client acquisition, and contract

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closure with measurable conversion metrics.

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Ability to build and manage sales processes, KPIs, and reporting dashboards.

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Excellent communication, negotiation, and presentation skills (especially for

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C‑suite and HR leaders).

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Comfortable with travel for field visits and client meetings.

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Preferred (nice‑to‑have)

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Prior experience in HR tech, assessment tools, coaching, or training / L&D

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sales.

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Understanding of personality‑based assessments or behavior‑driven products.

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