B2B PPC Specialist (1 year)

Exp - 0-1 Year

Work mode - Work from Office, Mohali ( Punjab)

Shift Time - EST working Hours

Qualification - MBA ( Marketing / Digital Marketing)

We are looking for a B2B PPC Specialist who can support the planning, launch, and optimization of AI-driven paid campaigns across Google Ads, Meta, and LinkedIn.

Your primary focus will be to assist in generating qualified leads via form submissions and meetings through well-structured campaigns, smart targeting, and continuous optimization—leveraging both platform-native AI (Performance Max, Advantage+, LinkedIn automation) and supporting AI tools.

.Key Responsibilities

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• Assist in building and managing PPC campaigns across Google Ads, Meta, and LinkedIn for B2B audiences.
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• Use AI-based features (e.g., Performance Max, Advantage+, automated bidding) to improve performance.
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• Support keyword research, audience creation, remarketing lists, and CRM-based targeting.
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• Assist in writing ad copy and coordinating creatives aligned with ICP, personas, and offers (events, demos, webinars, trials, etc.).
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• Monitor campaigns regularly; assist in adjusting bids, budgets, targeting, and creatives.
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• Support A/B testing on headlines, ad copy, and creatives.
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• Use AI tools to improve testing speed and campaign insights.
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• Identify underperforming campaigns/ads and suggest improvements.
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• Ensure proper tracking support (pixels, tags, conversion events, UTMs).
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• Assist in reporting key metrics (CTR, CPC, CPL, conversion rate).
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• Share learnings and insights with the marketing team.
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• Work with content and design teams to create PPC-ready assets.
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• Coordinate with sales/SDR teams to understand lead quality and feedback.
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• Align with marketing operations for accurate tracking and funnel measurement.
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Technical background

0–1 year of hands-on experience or strong internship exposure in PPC / Paid Media

Basic understanding of:

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• Google Ads (Search, Display, Performance Max)
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• Meta Ads (Facebook/Instagram)
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• LinkedIn Ads (Lead Gen, Sponsored Content)
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Exposure to AI-based tools for campaign optimization

Understanding of:

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• Conversion tracking (pixels, tags, events)
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• UTMs and basic attribution
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• Landing pages and funnels
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Strong analytical skills (Google Analytics, Excel/Sheets)

Good communication and ad copywriting skills

Nice to Have

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• Experience in SaaS, HR Tech, or B2B domain
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• Familiarity with CRM tools (HubSpot, Salesforce, etc.)
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• Exposure to retargeting campaigns
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• Basic understanding of SEO/content alignment
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• Learns quickly and contributes to live campaigns
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• Supports improvement in CPL and campaign performance
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• Helps generate qualified leads consistently
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• Builds strong PPC fundamentals in B2B marketing
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