B2B PPC Specialist - AI-Powered Campaigns (Google, Meta, LinkedIn)

Job Title: B2B PPC Specialist – AI-Powered Campaigns (Google, Meta, LinkedIn)
Location: Mohali
Department: Marketing

Exp: 2-5 years

Shift time: afternoon shift

Work mode: Work from office

We are looking for a B2B PPC Specialist who can plan, launch, and optimize AI-driven paid campaigns across Google Ads, Meta, and LinkedIn.

Your primary focus will be to generate qualified leads via form submissions, meetings through well-structured campaigns, smart targeting, and continuous optimization—using both platform-native AI (Performance Max, Advantage+, LinkedIn automation) and supporting AI tools.

Campaign Setup & Execution

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• Build and manage PPC campaigns across Google Ads, Meta, and LinkedIn for B2B audiences.
  
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• Use AI-based features (e.g., Performance Max, Advantage+ Shopping/Advantage+ Audience, automated bidding) to improve performance.
  
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• Create and manage keyword lists, audiences, lookalikes, remarketing lists, and account-based/CRM-based audiences.
  
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• Write ad copy and brief creatives aligned with our ICP, personas, and offers (events, demos, webinars, trials, etc.).
  
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Optimization & Testing

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• Monitor campaigns daily; adjust bids, budgets, targeting, and creatives to hit CPL and quality targets.
  
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• Run A/B tests on headlines, ad copy, creatives, and landing pages.
  
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• Use AI tools where relevant to speed up testing and optimization (creative variations, audience insights, bid optimization, etc.).
  
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• Identify underperforming campaigns/ads and systematically improve or pause them.
  
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Tracking & Reporting

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• Ensure proper tracking across all platforms (pixels, tags, conversion events, UTMs).
  
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• Report on key metrics (impressions, CTR, CPC, CPL, conversion rate) and highlight learnings and next steps.
  
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• Share regular performance updates with the marketing team and suggest clear actions based on data.
  
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Collaboration

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• Work with content and design to develop PPC-ready assets (ad creatives, landing pages, form flows).
  
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• Coordinate with sales/SDR teams to align on lead quality, follow-up processes, and feedback from campaigns.
  
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• Align with marketing operations to maintain clean tracking and accurate funnel measurement.
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• \n2–5 years of hands-on experience as a PPC Specialist / Paid Media Specialist in a B2B environment.
  
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• Strong practical experience with:
  
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  • \nGoogle Ads (Search, Display, Performance Max)
    
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  • \nMeta Ads (Facebook/Instagram, including Advantage+ features)
    
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  • \nLinkedIn Ads (Sponsored Content, Lead Gen Forms, automated bidding)
    
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• Proven track record of delivering qualified leads and lowering CPL for B2B products or services.
  
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  Comfortable using AI-based PPC features and tools for bidding, audience optimization, and creative testing.
  

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  Solid understanding of:
  

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  • Conversion tracking (pixels, tags, events)
    
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  • UTMs and basic attribution
    
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  • Landing page and funnel best practices
    
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• Strong analytical skills with proficiency in Google Analytics and spreadsheets (Excel/Sheets).
  
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• Good written communication skills and the ability to write clear, compelling ad copy.
  
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• Experience in SaaS, HR Tech, or Enterprise software.
  
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• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
  
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• Experience with retargeting and nurture sequences across multiple channels.
  
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• Basic understanding of SEO/content to align messaging across paid and organic.
  
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• Consistently meets or beats CPL and lead quality targets.
  
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• Delivers a stable flow of sales-ready leads and meetings from PPC channels.
  
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• Builds structured, repeatable campaign setups and testing frameworks that can be scaled across regions, products, and events.
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