B2B Demand Generation Specialist- ERP

Work Mode - Work from office

Exp - 3 to 5 Years

Shift timing - EST Working hours

We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions.

This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities.

(CIOs, CTOs, HR Heads, etc.)

\n
• Execute Account-Based Marketing (ABM) strategiesKey Responsibilities
\n
• Enterprise Demand Generation (Core Focus)
\n
• Plan and execute demand generation campaigns for:
\n
• SAP services / implementations / integrations
\n
• ServiceNow solutions / workflows
\n
• Target enterprise accounts and decision-makers
\n

\n
• Run campaigns across:
\n
• LinkedIn Ads (primary channel)
\n
• Google Ads
\n
• Email / outbound campaigns
\n
• Drive campaigns for webinars, demos, case studies, and whitepapers
\n
• Create messaging aligned with enterprise pain points
\n

\n
• Generate qualified leads → meetings → pipeline
\n
• Work with SDR/Sales teams to improve:
\n
• Lead quality
\n
• Conversion rates
\n
• Focus on pipeline impact, not just CPL
\n

\n
• Use AI tools for:
\n
• Ad copy and campaign messaging
\n
• Audience targeting and segmentation
\n
• Campaign optimization and insights
\n
• Continuously improve performance using data
\n

\n
• Manage tracking (UTMs, pixels, CRM integration)
\n
• Analyze metrics (CTR, CPL, SQLs, pipeline value)
\n
• Share insights and optimize campaigns
\n

\n
• Work with content/design for enterprise-ready assets
\n
• Align with sales on ICP, accounts, and feedback loops
\n

Technical background

3–5 years of experience in B2B Demand Generation / Performance Marketing

Experience working in enterprise / IT services / SaaS environment

Hands-on exposure to:

• SAP ecosystem OR ServiceNow platform (preferred)

Strong experience in:

\n
• LinkedIn Ads (must-have)
\n
• ABM (Account-Based Marketing)
\n
• B2B funnel management
\n

Proven ability to generate:

\n
• Enterprise leads
\n
• Qualified meetings
\n
• Pipeline contribution
\n

Strong understanding of:

\n
• Enterprise buying cycles
\n
• Multi-stakeholder decision-making
\n

Minimum skills we look for

\n
• Experience in enterprise demand generation
\n
• Ability to target and engage enterprise decision-makers
\n
• Strong ownership of pipeline and performance metrics
\n

\n
• Experience in SAP / ServiceNow ecosystem
\n
• Experience in SaaS / IT services / consulting firms
\n
• Familiarity with CRM tools (Salesforce, HubSpot, etc.)
\n
• Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)
\n