Digital Marketing Manager

VADODARA ONLY!
Marketing Manager – Global Operations (Olymp Group)

We are seeking an exceptional, high-performance Marketing Manager to lead and execute Olymp Group’s global marketing strategy across student recruitment markets (UK, India, China, Europe, Africa).

This is a senior, hands-on role combining strategy, execution, and leadership. The successful candidate will be responsible for driving measurable growth, elevating brand positioning, and producing premium marketing outputs.

Role Structure

• Reports directly to senior leadership
• Manages 1 Marketing Assistant
• Works closely with student recruitment, partnerships, and leadership teams
• Expected to operate across multiple international markets

Core Attributes

• Highly strategic thinker with strong execution capability
• Creative with commercial awareness (marketing must convert, not just look good)
• Exceptionally organised and deadline-driven
• Obsessive attention to detail and brand quality
• Able to perform under pressure and manage multiple campaigns simultaneously
• Proactive, solutions-driven, and results accountable

Key Responsibilities1. Marketing Strategy & Growth

• Develop and execute a global marketing strategy aligned with recruitment targets
• Drive lead generation, brand awareness, and conversion rates
• Identify and scale high-performing channels (paid, organic, partnerships)
• Localise strategies for key markets (China, India, UK, EU, Africa)

2. Content Creation (Premium Standard)

• Oversee and produce high-end marketing materials, including:
• Video campaigns (short-form, cinematic, social media ads)
• Static ads (social, print, banners, exhibitions)
• Landing pages and campaign funnels
• Ensure all outputs reflect a premium, elite, international brand image
• Maintain consistency across all channels and campaigns

3. Digital & Platform Management

• Manage and optimise:
• Social media platforms (Instagram, TikTok, Facebook, LinkedIn, RedNote, Douyin, WeChat)
• Paid advertising (Meta Ads, Google Ads, TikTok Ads)
• Website and landing page performance
• Use analytics tools to track performance and continuously improve campaigns

4. CRM & Funnel Optimisation

• Work closely with CRM systems (Zoho CRM) to:
• Track lead journeys
• Improve conversion rates
• Align marketing with admissions pipeline
• Build and optimise lead funnels and automation workflows

5. Team Leadership

• Manage and guide Marketing Assistant
• Delegate effectively while maintaining quality control
• Build scalable workflows and ensure efficient campaign delivery

6. Brand & Positioning

• Elevate Olymp Group as a premium, trusted international education brand
• Ensure all messaging reflects:
• Credibility
• Compliance
• Student-first approach
• Maintain consistency across all markets and materials

Required Skills & Experience

• Proven experience as a Marketing Manager (education sector preferred)
• Strong portfolio of:
• Video content
• Paid ad campaigns
• Brand campaigns
• Advanced proficiency in tools such as:
• Adobe Suite (Photoshop, Premiere Pro, After Effects)
• CapCut / Final Cut / DaVinci Resolve
• Canva (advanced level)
• Meta Ads Manager, Google Ads
• Strong understanding of:
• Performance marketing
• Social media growth strategies
• International student recruitment marketing

Performance Expectations

• Deliver measurable growth in leads and enrolments
• Maintain high-quality, premium marketing outputs
• Launch and manage multi-market campaigns effectively
• Continuously optimise based on data and performance metrics

Additional Advantages

• Experience in Chinese platforms (RedNote, Douyin, WeChat)
• Experience in Indian or African recruitment markets
• Understanding of student psychology and decision-making
• Ability to manage influencer and partnership campaigns

Non-Negotiables

• Must be both strategic and hands-on
• Must be able to produce content personally (not just outsource)
• Must understand marketing as a revenue driver
• Must operate at a high standard consistently

Highly Competitive Salary