Social Media Manager

Core Responsibilities (end-to-end) Strategy & Planning: Build and run a full-funnel social strategy (awareness → consideration → conversion) with platform playbooks, content pillars and defined KPIs. AI-First Production: Use AI tools across ideation, writing, visual generation, video creation, auto-clipping, highlight generation, subtitling, localization and workflow automation to increase efficiency and reduce cost. LinkedIn-First, Multi-Platform Execution: Lead LinkedIn for thought leadership and visibility, while optimizing performance across other social media platforms.

Content & Storytelling: Convert plain text into storytelling-led social formats (long form, micro-video, carousels, infographics, reels) and deliver creative briefs, QC and direction to creators. SEO & GEO: Integrate keyword insights to improve discoverability across search, AI discovery engines and social. Performance Marketing: Plan, execute and optimize paid social; apply AI for creative testing, bid/budget optimization and audience expansion.

Experimentation & Optimization: Develop a structured experiment-and-learn framework for creative, messaging and format testing. Social Ops & Automation: Build SOPs, content pipelines, approval workflows and automation frameworks to scale output and enforce governance. Analytics & Scenario Modelling: Deliver predictive/diagnostic insights, multi-touch attribution, competitor benchmarks and scenario models; produce executive dashboards and decision evoking presentations on a weekly and monthly basis across business units.

Competitor Intelligence & Listening: Track competitors and social listening systems (themes, paid activity, sentiment, SOV) and recommend actions. Crisis Management: Oversee and manage ORM, crisis detection, playbooks and simulation drills. Events & Amplification: Design social plans for events/webinars—live engagement, auto-clipping/highlight reels, post-event distribution and lead integration.

Budget & Leadership: Own channel budgets, forecasting, ROI targets; manage vendors/agencies and mentor junior team members; liaise across functions. Required Skills & Experience 6-9 years in social strategy/management for B2B brands or agencies; proven LinkedIn-first experience. Mandatory: Hands-on experience with AI tools (e.g., Canva, Jasper, and similar) for content creation, video production, auto-clipping/highlight generation, social listening and performance optimization.

Proven record running paid & organic campaigns with measurable funnel contribution and ability to grow high-quality organic followers from targeted global regions. Strong multi-channel content adaptation skills and advanced analytics capability (dashboards, attribution, predictive modelling). Experience managing budgets, vendors and cross-functional stakeholders; familiarity with governance, brand safety and crisis response.

Excellent written/verbal communication, presentation skills and executive presence. Degree in Communications/Marketing/Business/Media or related; MBA preferred.