Business Strategy Manager

About the Company:

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Key Responsibilities

- Experimentation Engine: Design and run cross-functional experiments across product, tech, ops, and marketing with clear hypotheses, guardrails, and success criteria; institutionalize rapid learn-decide-scale cycles.

- Product & Tech for Revenue: Prioritize features and internal tools that improve acquisition, conversion, retention, and monetization; ensure instrumentation, data integrity, and experiment frameworks are in place.

- Growth Strategy & Category Expansion: Identify high-impact levers across segments, offerings, geographies, and partnerships; build business cases and translate them into a focused execution roadmap.

- Own Revenue : Set the growth thesis, define north-star and input KPIs, and run a tight operating cadence to scale up business.

- Marketing Efficiency & Portfolio Mix: Orchestrate channel strategy and lifecycle communication to maximize incremental revenue at optimal spend efficiency; allocate budgets dynamically based on impact.

- Ops & CX Alignment: Align capacity, SLAs, and processes to convert demand reliably; drive throughput, reduce leakage and churn, and ensure the customer experience supports sustained revenue growth.

- Insights, Forecasting & Governance: Build dashboards, cohort and funnel views, and forward forecasts; lead RCA to focus on the highest-ROI bets; codify learnings into a repeatable revenue playbook and manage stakeholders to adopt it.

What We're Looking For

- Proven experience in business strategy, consulting, or founder's office roles within startups or high-growth environments.

- Strong business acumen and the ability to connect market insights to actionable strategies.

- Demonstrated success in designing, validating, and executing growth initiatives.

- Excellent problem-solving and analytical skills with a data-driven approach.

- Strong leadership, communication, and collaboration skills to influence stakeholders across levels.

- Ability to work in a fast-paced, evolving environment while managing multiple priorities.

- Experience: Relevant experience in consulting, corporate strategy, or startup strategy roles.