Campaign Manager

About LXME:

LXME is India’s first financial platform curated exclusively for women. We are on a mission to empower millions of women to take control of their financial futures. Backed by factual insights, expert advice, and a vibrant community, LXME makes investing, saving, budgeting, and spending easy and accessible. Join a high-growth fintech startup that’s revolutionizing how women engage with money — a platform built by women, for women.

About the Role:

• Plan, execute, and optimize user acquisition and retention campaigns across MoEngage, Meta Ads Manager and Google Ads
• Create and manage lifecycle journeys including onboarding, activation, retention, win-back, and engagement campaigns.
• Build audience cohorts, segmentation logic, funnels, and event-based automation in MoEngage.
• Execute performance marketing campaigns across Meta and Google for app installs, leads, conversions, and remarketing.
• Monitor campaign KPIs including CPI, CAC, ROAS, retention, CTR, CVR, and engagement metrics.
• Coordinate with product, tech, analytics, and design teams for campaign execution and tracking implementation.
• Conduct A/B testing for creatives, copies, audience targeting, landing pages, and communication journeys.
• Analyze campaign performance and provide actionable insights for scale and optimization.
• Ensure accurate tracking, attribution, and reporting across platforms.

Requirements

• 2–5 years of experience in Growth Marketing, CRM Marketing, or Performance Marketing.
• Hands-on execution experience on:
• MoEngage
• Meta Ads Manager
• Google Ads
• Strong understanding of:
• User acquisition funnels
• Retention and engagement strategies
• Attribution and analytics
• Prior experience in fintech, consumer tech, or app-first businesses is a plus.

Preferred Skills

• Knowledge of attribution platforms like AppsFlyer
• Familiarity with push notifications, WhatsApp, email, and in-app communication strategies
• Understanding of cohort analysis and growth experimentation
• Experience working with app events, SDK tracking, and marketing automation