Content writer

Job Title: Content Writer – B2 B
Experience: 2+ Years
Focus Regions: India & North America
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Collabera, a leader in staffing Industry, is looking for Lead – Performance Marketing. Our employees work in fast paced, high energy work environment driven by our unique work culture that embraces competitiveness, passion and work hard-play hard approach to the fullest. Our clientele comprises of many Fortunes 100/500 organisations across various industry domains.
Job Title:
Role Summary
We are seeking a creative and detail-oriented Content Writer to develop high-quality, insight-driven content that effectively communicates product value and drives audience engagement. This role will play a key part in supporting marketing initiatives, strengthening brand positioning, and contributing to lead generation efforts.
Key Responsibilities
1. Content Creation & Strategy

• Develop content across multiple formats, including blogs, articles, case studies, whitepapers, website copy, landing pages, and email campaigns
• Create sales enablement materials such as pitch decks, one-pagers, and marketing collateral
• Translate complex product features and concepts into clear, compelling, and benefit-driven messaging

2. Audience-Focused Writing

• Write content tailored to business decision-makers and operational leaders
• Align content with buyer personas and different stages of the marketing funnel
• Develop content around themes such as process optimization, operational efficiency, and performance improvement

3. SEO & Performance Optimization

• Conduct keyword research and optimize content for SEO best practices
• Align content with inbound marketing strategies
• Monitor and improve content performance (traffic, engagement, conversions)

4. Collaboration & Execution

• Work closely with marketing, sales, and product teams to gather insights and ensure messaging alignment
• Support campaigns with timely and relevant content
• Maintain consistency in tone, voice, and brand guidelines

5. Editing & Quality Control

• Proofread and edit content to ensure clarity, accuracy, and high quality
• Ensure all content adheres to brand standards and guidelines

Requirements

• 2–6 years of experience in B2 B content writing or copywriting
• Strong writing, editing, and storytelling skills
• Solid understanding of content marketing and SEO fundamentals
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Skills

• Experience writing for global audiences (especially US market)
• Familiarity with Saa S or product-based organizations
• Basic knowledge of tools such as Hub Spot, Google Analytics, or similar platforms
• Experience creating thought leadership content and Linked In posts

Key Competencies

• Detail-oriented with a strong focus on quality
• Self-motivated and proactive
• Strong research and analytical thinking abilities
• Ability to simplify complex information into engaging content

Sounds like you? Let me know your thoughts or concerns and let’s get the dice rolling!
Looking forward to hearing from you!