Social Media Manager

With Petworx, we're creating a lifestyle that celebrates the bond between pets and their families.\n\nRole Description\nThis is a full-time, on-site role for a Social Media Manager based in New Delhi. The Social Media Manager will oversee the creation, implementation, and monitoring of social media strategies to promote our brand and engage our audience. Daily responsibilities include crafting and scheduling content, optimizing profiles for maximum visibility, and analyzing campaign performance.

The role involves collaborating with cross-functional teams and leveraging social media platforms to foster a vibrant online presence.\n\nQualifications\nProficiency in Social Media Marketing and Social Media Optimization (SMO) techniques\nStrong skills in Communication and Writing\nExperience in developing and executing Content Strategies\nFamiliarity with analytics tools and metrics to measure social media performance\nCreative mindset to produce engaging and shareable content\nAbility to manage multiple projects and meet deadlines effectively\nKnowledge of the petcare industry is a significant advantage\nBachelor’s degree in Marketing, Communications, or a related field is preferred\n\nSocial Media Manager – KRAs at Petworx Brand Awareness & Growth\nDrive consistent growth in followers, reach, and brand visibility across all social media platforms.\nContent Strategy & Execution\nPlan and execute engaging, pet-focused content aligned with brand positioning and marketing campaigns.\nEngagement & Community Building\nIncrease engagement rate through comments, DMs, polls, and interactive content; build a strong pet parent community.\nCampaign Management\nExecute social media campaigns, product promotions, and store activations to drive traffic and sales.\nInfluencer & Collaboration Management\nIdentify and manage influencers, vets, and pet communities for collaborations and brand amplification.\nPerformance Tracking & Analytics\nMonitor KPIs like reach, engagement, CTR, and conversions; provide monthly performance reports and insights.\nContent Innovation & Trend Adoption\nStay updated with social media trends, reels formats, and pet industry content to keep the brand relevant and fresh.\nLead Generation & Conversion Support\nDrive inquiries, store visits, and online engagement through strategic content and campaigns.\nBrand Consistency\nEnsure consistent tone, visual identity, and messaging across all digital platforms.\nCross-functional Coordination\nWork closely with marketing, operations, and store teams for content creation, events, and promotions.