Business Head, YODA Lifestyle Merchandise & Design

YODA Lifestyle – Fashion With Purpose

Concept

A purpose-led fashion and lifestyle merchandise venture created to support YODA Animal Welfare and the broader mission of animal welfare in India.

Business Model

YODA Collective will design, curate, and retail contemporary fashion, accessories, pet-inspired lifestyle products, and limited-edition merchandise that blend style, culture, and compassion.

The venture will operate through:

• A dedicated e-commerce platform serving customers across India
• Pop-up retail experiences at high-footfall festivals, cultural events, flea markets, and premium lifestyle gatherings
• Strategic collaborations with artists, designers, influencers, and brands
• Seasonal capsule collections and cause-based campaigns

Social Impact Commitment

100% of net profits from YODA Collective will be donated to YODA Animal Welfare to support:

• Rescue and rehabilitation
• Sterilisation and vaccination programmes
• Emergency medical care
• Shelter and adoption initiatives
• Community education and humane outreach

Vision

To build India’s most loved purpose-driven fashion and lifestyle brand—where every purchase directly contributes to saving and improving animal lives.

Long-Term Growth Roadmap

Phase 1: Launch digitally through a national e-commerce platform

Phase 2: Build brand awareness through curated pop-ups at major festivals and urban cultural events in cities like Mumbai, Delhi, Bengaluru, and Goa

Phase 3: Launch flagship experiential retail stores

Phase 4: Expand nationally through a franchise and partner-store model

Phase 5: Establish YODA Collective as India’s leading conscious commerce brand for animal welfare

This is not a traditional corporate role.

This is an opportunity to build a national consumer brand at the intersection of fashion, culture, community, retail, and social impact —with the ambition to scale from digital commerce and festival pop-ups to flagship stores and a nationwide franchise ecosystem.

• The successful candidate will act as entrepreneur, operator, brand builder, culture creator, and commercial leader.

We are looking for someone who has:

• 5+ years of experience in consumer, fashion, lifestyle, retail, D2C, or brand-building
• Built or scaled a consumer brand, startup, omnichannel business, or high-growth retail platform
• Strong commercial instincts with proven P&L ownership
• Experience in e-commerce, retail expansion, partnerships, and community-led brand building
• Ability to operate in ambiguity and build from zero
• Strong storytelling, fundraising, and stakeholder-management capabilities
• Deep empathy for animals and genuine alignment with purpose-led business

CTC - 2 Lakhs/month