Paid media associate

Paid Media Executive - Andheri, Mumbai
Rs. 30,000 per month
About the Role
A hands-on paid media role managing Google Ads and Meta Ads campaigns for real estate clients, with a core focus on lead generation, cost efficiency, and lead quality.
Responsibilities

• Build, manage, and optimise Google Ads (Search, PMax, Display) and Meta Ads (Lead Gen, Retargeting, Traffic) campaigns end-to-end.
• Monitor and improve key metrics daily — CPL, CTR, conversion rate, and lead quality.
• Manage audience strategies including custom, lookalike, and retargeting segments tailored to HNI buyers.
• Run A/B tests on creatives, copy, and audiences to drive continuous improvement.
• Set up and maintain conversion tracking via Meta Pixel, GTM, and GA4.
• Deliver clear weekly and monthly performance reports with actionable insights.
• Brief and review creatives, ensuring luxury brand standards are maintained across all ads.

Requirements

• 1–3 years of hands-on Google Ads and Meta Ads experience, ideally in real estate or luxury sectors.
• Proven lead generation results with defined CPL targets.
• Solid grasp of tracking setup — GA4, GTM, Meta Pixel.
• Strong analytical mindset with attention to detail.