Head of Digital Marketing

Key Responsibilities Own and drive the overall digital marketing strategy across channels Lead and manage in-house teams including SEO, content, performance marketing, social media, design, and video Plan and oversee performance marketing campaigns (Meta, Google Ads, and other platforms) Guide SEO strategy including technical, on-page, off-page, local SEO, and generative/AI-driven search optimization Ensure strong content, creative, and brand consistency across all digital and offline touch points Align marketing goals with business, sales, and revenue objectives Define and track KPIs, dashboards, and performance reports Drive lead quality, conversion optimization, and funnel improvements Collaborate closely with sales, leadership, and external partners Manage budgets, tools, vendors, and agency relationships Stay updated with digital trends, platform changes, and emerging technologies Build processes, workflows, and best practices for scalability Core Requirements 5 years of experience in digital marketing with hands-on exposure across multiple channels Strong working knowledge of: Performance Marketing (Meta Ads, Google Ads) SEO (Technical, On-page, Off-page, Local, Generative/GEO) Content Marketing & Social Media Creative & Branding (working closely with design and video teams) Proven experience managing and mentoring digital marketing teams Strong understanding of analytics and data-driven decision-making Hands-on experience with: Google Analytics 4 (GA4) Google Tag Manager Google Search Console Performance marketing dashboards and reporting tools Experience scaling traffic, leads, and revenue through digital channels Strong communication, leadership, and stakeholder management skills Good to Have / Bonus Skills Experience in education, or service-based industries Agency Experience Knowledge of marketing automation, CRM integrations, and lead management Experience managing large websites or multi-location businesses Exposure to offline marketing alignment (print, events, branding) Certifications in digital marketing, performance marketing, or analytics Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field (preferred) Advanced digital marketing certifications are a plus What We’re Looking For Strategic leader with a hands-on mindset Ability to balance big-picture thinking with execution Strong people management and team-building skills Data-oriented decision maker with business acumen Passion for growth, experimentation, and continuous learning