Performance Marketing Manager -- SOLARA

SOLARA is India's fastest-growing D2C kitchen and home essentials brand, making premium-quality products accessible to every Indian household. We are rapidly scaling presence across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart — we're building India's most trusted home essentials brand. "Why should great products cost a fortune?"

The Role:

We need a marketplace-native performance marketer who lives and breathes Amazon Seller Central, Flipkart Seller Hub, and Quick Commerce ad platforms. You'll own the entire paid strategy across our marketplace and QC channels — driving visibility, rank, and profitable revenue growth across 50+ SKUs and 10+ sub-brands.

Key Responsibilities:

Amazon Advertising

• Own the full Amazon Ads stack — Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and DSP
• Build and optimize campaigns at scale across 50+ ASINs spanning multiple categories (cookware, drinkware, kitchen appliances, cast iron)
• Drive BSR improvement through strategic keyword targeting, bid optimization, and dayparting
• Manage Share of Voice on category and branded keywords
• Run product launch campaigns — aggressive visibility plays to drive initial velocity and reviews
• Optimize ACoS / TACoS targets by product line while balancing growth vs. profitability
• Leverage Amazon Attribution and Brand Analytics for insights on search terms, market basket, and repeat purchase behavior

Flipkart Advertising

• Manage Flipkart Product Listing Ads (PLA) , Product Context Ads (PCA), and Brand Ads
• Own bidding strategy and budget allocation across categories
• Drive visibility during Big Billion Days, Republic Day Sale , and other Flipkart sale events
• Track category rank, search impression share, and ad-attributed revenue
• Coordinate with the Flipkart account manager on promotional slots and banner placements

Quick Commerce — Blinkit, Zepto, Swiggy Instamart

• Plan and execute visibility campaigns on Blinkit Ads, Zepto Ads, and Swiggy Instamart ad platforms
• Manage keyword bidding, banner placements, category page sponsorships , and promotional slots
• Optimize for search rank and category page positioning on each platform
• Work with QC account managers to negotiate prime placement slots , co-funded promotions, and exclusive launches
• Track platform-specific metrics — impressions, click-throughs, conversion rate, cost per order

Analytics & Reporting

• Build and maintain a unified dashboard tracking performance across all 5 platforms (Amazon, FK, Blinkit, Zepto, Swiggy Instamart)
• Key metrics: ACoS, TACoS, BSR, Share of Voice, Ad-attributed revenue, Cost per order, ROAS by platform
• Track organic rank lift driven by paid campaigns — measure the halo effect
• Monthly competitive analysis — monitor competitor ad spend patterns, new launches, and pricing moves

Must-Have

• 3–6 years of hands-on marketplace advertising experience — this is non-negotiable
• Deep expertise in Amazon Advertising (SP, SB, SBV, SD) — you should be able to audit an account in your sleep
• Working experience with Flipkart Ads (PLA, PCA, Brand Ads)
• Hands-on experience with at least 2 of 3 Quick Commerce ad platforms — Blinkit, Zepto, Swiggy Instamart
• Strong understanding of ACoS, TACoS, BSR mechanics, keyword ranking, and search algorithms on marketplaces
• Experience managing monthly ad budgets of ₹10L+ across platforms
• Ability to manage 50+ SKUs across multiple categories simultaneously
• Sharp analytical skills — Excel/Sheets power user, comfortable building and reading dashboards
• Experience with sale event planning — BBD, Great Indian Festival, Prime Day

Good-to-Have

• Experience in home, kitchen, appliances, or FMCG categories
• Familiarity with Helium 10, Jungle Scout, DataHawk, Sellerboard , or similar Amazon analytics tools
• Experience with Flipkart Ads Manager or Blinkit Brand Central dashboards
• Understanding of catalog optimization — listing SEO, A+ Content, Brand Store design
• Basic SQL or experience with BI tools (Looker, Metabase, Google Data Studio)
• Experience managing a marketplace advertising agency or in-house team