Senior Product Designer
Job Description
Consumer-Centric Experience Design: Craft intuitive, visually striking, and emotionally engaging designs for the Licious consumer app. Ensure that every interaction feels natural, delightful, and frictionless for users. Innovation & Gamification: Integrate gamified experiences and micro-interactions to boost engagement, retention, and brand love, drawing inspiration from leading consumer apps.
User Research & Insights: Partner with product managers and researchers to understand consumer needs through interviews, surveys, and analytics. Translate these insights into impactful design decisions. Prototyping & Visual Excellence: Create wireframes, prototypes, and high-fidelity mockups in Figma that push the boundaries of what’s possible while staying grounded in brand and usability principles.
Collaboration Across Teams: Work closely with engineers, product managers, and marketing to ensure designs are not only beautiful but also technically feasible and aligned with business goals. Usability Testing & Iteration: Conduct usability tests to validate ideas and iterate rapidly based on feedback and data. Raising the Bar: Consistently deliver work that inspires the rest of the team, setting a high standard for design craft, creativity, and attention to detail.
What You’ll Bring to the Team Experience: 6 years in product design, primarily in consumer-facing mobile products. Background in quick commerce , e-commerce , or other high-engagement consumer apps is a plus. Design Expertise: Mastery of Figma and other modern design tools.
Exceptional eye for typography, color, layout, and motion design. Ability to balance visual appeal with usability and conversion goals. Independent Execution: Proven track record of leading projects end-to-end with minimal guidance, delivering designs that move key metrics.
Consumer Empathy: Deep understanding of user psychology and behaviors, translating them into emotionally resonant experiences. Research-Driven Approach: Experience using user research and analytics to inform design choices. Ability to work closely with data to validate and refine solutions.
Problem-Solving: Skilled at simplifying complex requirements into elegant, functional design solutions. Collaboration Skills: Strong communication skills to clearly present design rationale and build alignment with cross-functional partners. Platform Fluency: Expertise in designing for both iOS and Android platforms, with a solid grasp of platform-specific guidelines and best practices.
Why Join Licious? High Impact: Shape the mobile experience for a fast-growing consumer brand used by thousands daily. Creative Freedom: Work in a startup environment that encourages innovation, rapid experimentation, and pushing boundaries.
Ownership: Drive your own projects with the autonomy to make meaningful design decisions. Culture of Excellence: Be part of a team that values design craft, consumer obsession, and bold ideas.
