Marketing Manager

Job Description

Role: Marketing Manager – Digital, Social & Retail

Reporting To: Co-Founder

Location: Lower Parel, Mumbai

Experience: 5+ years

Compensation: ₹10–15 LPA

Location: Lower Parel, Mumbai

About Firefly Diamonds

Firefly Diamonds is building one of India’s most exciting new lab-grown diamond jewellery brands.

In just 9 months we’ve grown from 0 to 9 retail stores across Mumbai, Pune, Bengaluru and Hyderabad while rapidly building our online presence. We recently raised $3M in funding from WestBridge Capital , known for backing leading consumer brands like Third Wave Coffee and Indigo Airlines.

Behind Firefly is 60 years of family expertise in diamond manufacturing and jewellery craftsmanship , combined with a modern, design-driven brand for a new generation.

We are a small, ambitious team building quickly , and this role offers the opportunity to work closely with the founders while helping shape the brand’s growth.

Role Overview

We are looking for a hands-on marketing manager to drive Firefly’s growth across digital, social media, and retail marketing .

This role blends creative brand building with practical campaign execution across social media, store marketing, influencer partnerships, and campaign launches, while coordinating with performance marketing agencies.

Key Responsibilities

Brand & Campaign Marketing:

• Execute marketing campaigns that build brand awareness and drive sales.
• Maintain consistent brand communication across digital and retail channels.
• Support marketing ideas for collections, festive campaigns, and store launches.
• Track campaign performance and optimize initiatives.

Social Media & Content:

• Manage Firefly’s social media presence, with a strong focus on Instagram.
• Plan and execute engaging content including reels, photos, and posts.
• Work with designers and photographers to produce strong brand content.
• Track engagement, reach, and follower growth.

Retail Marketing:

• Plan marketing activities that drive footfall to retail stores.
• Execute store launch campaigns and local marketing initiatives.
• Coordinate mall activations and brand events.
• Work with store teams on promotions and customer experiences.

Performance Marketing Coordination:

• Work with agencies running Meta and Google campaigns.
• Review reports and help refine messaging, creatives, and targeting.
• Align paid campaigns with brand initiatives and store promotions.

Influencers & Partnerships:

• Identify and collaborate with influencers and creators.
• Coordinate influencer shoots, store visits, and brand partnerships.
• Build relationships that expand Firefly’s reach.

Photoshoots & Campaign Execution:

• Assist in planning jewellery photoshoots and campaign shoots.
• Coordinate models, stylists, photographers, and locations.
• Ensure campaign content is delivered for social media, ads, and website.

What We’re Looking For

• 5+ years’ experience in marketing, ideally in consumer brands, fashion, luxury, lifestyle, or jewellery .
• Strong understanding of social media and digital marketing .
• Experience working with influencers, creators, or content teams.
• Ability to manage multiple campaigns and projects simultaneously.
• Strong communication and creative thinking skills.
• Comfortable working in a fast-moving startup environment .

Why Join Firefly Diamonds

• Be part of a rapidly growing consumer brand.
• Work directly with founders and shape the brand’s growth.
• Creative, collaborative team culture.
• Opportunity to build marketing for a modern jewellery brand from an early stage.
• Exposure to both digital and retail brand building.