D2C Ecommerce Growth Manager / Head
Greetings from Synergy Resource Solutions (www.synergyresource.co.in), a leading HR Consultancy firm & Career Guide for Professionals like you. We are hiring for one of our leading clients.
Job Description: D2C Ecommerce Growth Manager / Head
Location: Mumbai (Goregaon-East)/Rajkot
Industry: Toys / Kids Consumer Brand
Our client is a fast-growing Indian toy brand known for its strong presence across B2B distribution, offline retail, large-format stores, and leading marketplaces like Amazon, Flipkart, and FirstCry.
As the next phase of growth, company is focused on scaling its Direct-to-Consumer (D2C) business through its own website and building a strong consumer brand with direct relationships with parents across India.
We are looking for a high ownership, entrepreneurial Ecommerce Leader who will take complete responsibility for scaling the D2C website business from ₹10-20L/month to ₹3 cr/month.
This role will work directly with the Founders and leadership team and will be responsible for driving the entire D2C growth engine.
Role Overview
The D2C Ecommerce Growth Manager will own the entire website business for client.
including:
• Shopify store performance
• Customer acquisition
• Conversion optimization
• Influencer and content marketing
• Retention and lifecycle marketing
• Agency coordination & Analytics and revenue growth
This role requires a hands-on builder who can think strategically and execute fast.
Key Responsibilities - D2C Business Ownership
• Own the complete D2C growth roadmap for the company's website
• Drive monthly revenue growth, profitability, and customer acquisition
• Build a roadmap to scale from ₹10-20L/month to ₹3-4Cr/month
• Plan product launches, campaigns, seasonal sales, and growth experiments
• Track and improve key metrics: Revenue, CAC, ROAS, AOV, CVR, LTV
Shopify Storefront & Conversion Optimization
• Own and manage the Shopify storefront
• Improve UX, product pages, landing pages, collections, bundles and checkout
• Drive conversion rate optimization (CRO) initiatives
• Implement Shopify apps, tools, and automation systems
• Improve website speed, mobile UX, and checkout experience
Performance Marketing & Customer Acquisition
• Lead Meta, Google, and other performance marketing channels
• Work with performance agencies to drive profitable growth
• Manage campaign strategy, creatives, testing, and optimization
• Monitor ROAS, CAC, conversion funnels and landing pages
• Build a scalable acquisition engine
Influencer & Creator Marketing
• Build and manage mom influencer and parenting creator partnerships
• Run UGC campaigns and creator collaborations
• Coordinate with influencer agencies and creators
• Convert creator content into performance ads and website traffic
Retention & Lifecycle Marketing
• Build Email, WhatsApp, and SMS automation flows
• Improve repeat purchase rate and customer lifetime value
• Create lifecycle journeys including welcome series, abandoned cart recovery, post
purchase engagement, loyalty and referral programs
Brand, Content & Storytelling
• Translate Company’s brand positioning into website storytelling
• Coordinate with content creators, designers, and marketing agencies
• Ensure strong brand consistency across ads, website, and communication
• Drive content strategy for the website and campaigns
Offers, Bundles & Merchandising
• Design bundles, kits, and product combinations
• Create offer strategies that improve AOV and conversions
• Optimize pricing perception without heavy discounting
Cross-Functional Leadership
• Coordinate with inventory, operations, logistics, and finance teams
• Align campaigns with stock planning and fulfillment capacity
• Work with marketplace teams to ensure brand consistency
Analytics & Growth Dashboard
Track and report key D2C metrics including:
• Build dashboards and drive data-led decision making
• Revenue, CAC, ROAS, AOV, Conversion Rate, Repeat Rate, Contribution Margin
• Run weekly growth reviews with founders
Who We’re Looking For
• 4-10 years’ experience in D2C / Ecommerce growth roles
• Strong understanding of Shopify ecosystem
• Hands-on knowledge of performance marketing and funnels
• Experience managing agencies and executing campaigns
• Strong commercial and analytical thinking
• High ownership and startup execution mindset
Bonus:
• Experience in kids brands / toys / parenting category
• Experience scaling D2C brands from 0 to ₹1Cr+ monthly revenue
Reporting Structure
Reports to: Founders of the company
Works closely with:
• Marketing agencies
• Shopify developers
• Content and creative partners
• Influencer partners
• Operations and inventory teams
If your profile is matching with requirement & if you are interested for this job, please share your updated resume with details of your present salary, expectations & notice period
