Social Media Executive-Automobile-Surat-4.2 LPA

Profile: Social Media Executive-Automobile-Surat-4.2 LPA

Experience: 

• 3-5+ years in social media management
• Preferably in automobile, lifestyle, or franchise-based industries
• Hands-on experience in content creation, video shoots, and campaign execution

Salary Range: 25k to 35k

Roles: 

1. Social Media Management

• Manage and maintain social media platforms including Instagram, Facebook, and YouTube.
• Plan, create, and execute monthly content calendars aligned with brand objectives.
• Schedule posts and ensure timely publishing across all platforms.
• Monitor comments, messages, and audience engagement.
• Ensure prompt responses to customer queries and interactions.

2. Reels & Video Content Creation

• Create engaging scripts, concepts, and storyboards for Instagram Reels and short-form videos.
• Assist in planning and executing video shoots,
• Be comfortable appearing in front of the camera to: Present products Deliver brand messages, Host informational videos
• Stay updated with latest social media and video trends.
• Collaborate with designers and videographers to ensure high-quality video output.

3. Content Creation & Copywriting

• Write compelling and brand-aligned captions for all social media platforms.
• Ensure consistency in: Tone, Messaging, Visual Identity
• Develop creative ideas for: Campaigns, Product launches, Promotional activities

4. Performance Tracking & Reporting

• Analyze social media performance using tools such as Meta Insights.
• Prepare monthly performance reports including: Reach, Engagement Follower growth
• Provide data-driven recommendations to improve performance.

5. Collaboration & Campaign Support

• Work closely with marketing, sales, and creative teams to ensure cohesive branding.
• Assist in executing digital marketing campaigns and brand activations.
• Conduct competitor analysis and trend research to identify new opportunities.

Qualifications: 

• Bachelor’s degree in Marketing / Mass Communication / Digital Media or related field
• Certifications in Social Media Marketing, Meta Blueprint, or Google Ads (preferred)
• Proficiency in tools like Meta Suite, Canva, Buffer, Adobe Suite, and analytic dashboards.