Creator Marketing Manager

Role: Creator Marketing Manager

Location: Gurgaon, India

About the role:

As the Creator Marketing Manager for Google India's social channels, you are the voice of Google to millions of Indians. You won't just be "writing copy"-you'll be building the narrative of how India uses technology to dream, learn, and grow. From high-production brand campaigns to real-time "trend-jacking" and collaborating with India's top creators, you will ensure Google India remains the most helpful and loved brand on the Indian internet.

What you will be doing:

• Building the creator infrastructure for the team - identifying, brand safety checks, briefing - end to end process.
• The Voice of Google India: Define and execute the creative tone for Google India across YouTube Shorts, Instagram, X, and more. You'll turn "product features" into "cultural moments."
• Social Storytelling: Lead the end-to-end creation of social-first content-from scripting "day in the life" creator videos to conceptualizing interactive stories about Google Maps or Search trends.
• Trend-Jacking & Real-Time Content: Monitor the Indian cultural pulse (Cricket, Bollywood, exams, festivals) and find authentic ways for Google to join the conversation.
• Creator Collaboration: Partner with India's leading influencers and creators to co-create content that feels like a natural part of their feed, not a forced ad.
• Creative Directing Agencies: Lead and inspire our agency partners, ensuring their output is "social-native" and meets Google's high bar for craft and empathy.
• Stakeholder Navigation: Work with global product teams and local marketing leads to translate complex business goals into simple, delightful social content.
• Budget & Production Ownership: Manage the lifecycle of social productions, from annual agency contracts to specific campaign budgets.

What you need to be great in this role:

• 8+ years of experience in digital marketing, social media agencies, or content platform preferably in the creator space
• A portfolio that showcases social-first thinking (not just print ads or TVCs).
• Experience managing large-scale brand social handles.
• Exceptional writing skills in English (fluency in Hindi or other Indian languages is a massive plus).
• Platform Mastery: Deep expertise in YouTube Shorts and Instagram Reels ecosystems.
• The "Script-to-Screen" Skill: Experience in directing or producing short-form video content.
• Creator Network: Existing knowledge of or relationships within the Indian creator economy.
• Analytical Mindset: The ability to look at a Google Trends dashboard or social analytics and say, "There's a story here."
• Deep understanding of the creator ecosystem
• Cultural Intuition: You have a deep love for Indian internet culture and understand the nuances of different regions, languages, and behaviors.
• The "Maker" Mindset: You aren't afraid to pick up a phone to shoot a demo or jump into a rough edit to show a vision. You think in "hooks" and "retention."
• Strategic Creativity: You don't just ideate for "likes"; you ideate to build brand love and solve user problems.
• Collaboration Skills: You can present a bold, quirky idea to a room of corporate stakeholders and get them excited about it.
• Operational Excellence: You can manage multiple workstreams (Always-on vs. Big Campaigns) without breaking a sweat.

Req ID: 17591

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