Posted 22 May, 2026
Marketing Manager, India
Roblox
Gurugram, Haryana, India
Full Time
Reference: 102_700519_7921673
We are seeking a versatile marketing leader to manage our marketing engagement across India. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diversity of the Indian landscape.
You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified voice that resonates across multiple borders. Your work spans social, influencers, partner and event marketing. You will be a fulcrum of all the region's outbound activity.
Location: This is a full time hybrid position based in our Gurugram, India office.
Shift: 9am-5pm IST (Cabs will be provided)
You Will:
- Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
- Agile GTM Execution: Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit.
- Cross-Border Community & Influencer Growth: Leverage the region's high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok).
- Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance.
- Event Strategy: Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority.
You Have:
- 8+ years of marketing experience with a deep, pan-regional focus across India.
- Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight.
- Broad Market Knowledge: Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics.
- 5+ years in Consumer Tech: Deep understanding of the Indian consumer journey, specifically mobile-first behaviors and local trust barriers.
- Strategic Influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ.
- Data-Driven Scrappiness: Ability to drive growth in "low-data" environments by being resourceful and hands-on.