Performance Marketing - D2C

We think long-term. And we care deeply about building something iconic.\nIf you’re excited about shaping a modern Indian fragrance house — not just participating in one — you’ll feel at home here.\n\nKey Responsibilities\nOptimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention\nPlan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max), ensuring scalable and ROI-positive growth\nLeverage your Q-commerce and E-commerce experience to craft real-time, demand-responsive strategies across products and locations\nCollaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior\nImplement and analyze A/B tests for creatives, landing pages, and audience segments\nWork closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement\nOwn attribution modeling and reporting using tools.\n\nRequirements\n4-7 years of performance marketing experience, with at least 2 years in D2C brand.\nDeep understanding of the Q-commerce and e-commerce funnel, from local targeting and app installs to instant conversions and reorders.\nProven track record managing significant budgets and delivering scalable, ROI-positive growth.\nAbility to make data-driven decisions in a real-time, performance-heavy environment\nStrong creative judgment and ability to guide high-performing ad creatives.\nConvert complex campaign data into simple insights for founders or product teams.