Performance Marketing Manager

Our Client is a leading Nutraceutical Brand and hirng for someone to lead their Paid Marketing End to End.

About the Role

We are looking for a senior, hands-on Performance Marketing Manager who deeply understands D2C growth, paid media economics, and scaling profitably. This role goes beyond running ads, You will own paid acquisition outcomes, manage a team of media buyers across Meta & Google, and drive cumulative growth through systems, process, and strategy.

This role involves owning paid acquisition outcomes and managing a team of media buyers to drive growth through effective strategies.

Responsibilities

• Paid Growth Ownership (End-to-End)
• Own paid acquisition performance across Meta, Google Ads, YouTube, and other scalable channels
• Take accountability for revenue, CAC, ROAS, and spend efficiency across assigned brands or categories
• Translate business goals into clear media strategies and execution plans

• Team Leadership & Execution Management
• Manage and mentor a team of Meta and Google media buyers
• Define clear KPIs, performance benchmarks, and daily operating rhythms for the team
• Review campaigns, ad accounts, and performance reports to ensure execution quality
• Identify skill gaps and upskill team members on advanced media buying practices

• Media Strategy & Scale Planning
• Plan monthly and quarterly budget allocation across channels based on expected returns
• Forecast outcomes (orders, revenue, CAC, ROAS) and align spends with business priorities
• Decide when to scale, when to hold, and when to cut based on performance signals
• Drive structured scaling frameworks (horizontal scaling, creative scaling, audience expansion)

• Performance Optimization & Analytics
• Deeply analyze metrics such as CTR, CVR, CPA, ROAS, LTV, contribution margin
• Lead experimentation via A/B testing (creatives, audiences, offers, landing pages)
• Ensure accurate conversion tracking, attribution, and data hygiene
• Convert raw data into clear insights and actionable next steps
• Creative & Funnel Collaboration
• Work closely with designers, video editors, and content teams to define creative direction
• Guide the team on what creatives to build, why, and for which funnel stage
• Align ads with landing pages, PDPs, offers, and CRM flows to improve conversion rates
• Reporting & Stakeholder Communication
• Present weekly and monthly performance reports to leadership
• Clearly explain what’s working, what’s broken, and what’s next
• Recommend strategic shifts based on data, not gut feel

Qualifications

• 6+ years of experience in performance marketing for D2C / e-commerce brands
• Proven track record of scaling Meta & Google Ads with positive unit economics
• Hands-on expertise in:
• Meta Ads (prospecting, retargeting, creative scaling)
• Google Ads (Search, PMax, Shopping, YouTube)

• Strong understanding of CAC, LTV, ROAS, contribution margin, and funnel math
• Experience managing teams of media buyers and driving collective performance
• Deep familiarity with GA4, GTM, Pixels, UTMs, and attribution challenges
• Comfortable working with Excel / Google Sheets dashboards and forecasts