Assistant Manager - Customer Lifecycle Management

We are looking for a Assistant Manager – CLM to drive customer lifecycle marketing initiatives for ZEE5. The role involves planning, executing, optimizing, and analyzing multi-channel campaigns aimed at improving engagement, retention, and customer lifetime value.

This is a hands-on role requiring strong analytical skills, ownership mindset, and the ability to work cross-functionally in a fast-paced environment.

Key Responsibilities

• Create and manage channel marketing campaigns for ZEE5
• Independently execute campaigns and proactively optimize them based on performance.
• Ensure campaigns are set up and delivered as per target groups defined by the CLM team.
• Track campaign efficiency and implement learnings through robust optimizations.
• Measure, track, and improve Customer Lifetime Value (CLV).
• Work cross-functionally with relevant teams to ensure end-to-end campaign execution.
• Monitor campaign delivery, performance, and margins to ensure targets are met.
• Analyze key variables and provide optimization recommendations to the CLM team.
• Conduct post-campaign analysis and share actionable insights with the marketing team.
• Manage multiple campaigns simultaneously with strong organizational skills.
• Prepare and present weekly, monthly, and quarterly reports with actionable insights.

Key Skills & Requirements

• Strong passion for understanding user behaviour and ZEE5’s content ecosystem.
• Basic understanding of CLM / CRM concepts.
• Experience with tools like CleverTap, Zoho CRM, Mixpanel is a plus.
• Excellent verbal and written communication skills.
• Ability to work effectively both independently and within a team.
• Strong problem-solving mindset with the ability to analyze large datasets.
• Advanced proficiency in Microsoft Excel and analytical techniques.
• Diligent, detail-oriented, and driven with a proactive, can-do attitude.
• Tier 1 & Tier 2 College backgrounds preferred.