Assistant Manager - Sales

Job Description - Assistant Manager Sales (BESS) Role Title: Assistant Manager - Sales (Battery Energy Storage Systems) Function: Sales & Business Development Location: Chennai Reports To: Manager / DGM - Sales Role Purpose

To support business growth by driving sales of Battery Energy Storage Systems (BESS) across commercial, industrial, and utility segments. The role involves lead generation, customer engagement, techno-commercial discussions, and assisting in deal closure.

Key Responsibilities 1. Business Development & Lead Generation

• Identify and develop new business opportunities for BESS solutions.
• Generate leads through market mapping, industry networks, and client outreach.
• Build a strong sales pipeline in segments like:
  • C&I (Commercial & Industrial)
  • Renewable developers (solar/wind hybrid)
  • EPC contractors

2. Customer Engagement

• Engage with customers to understand technical and commercial requirements.
• Coordinate meetings, presentations, and site visits.
• Build relationships with key stakeholders (technical, procurement, project teams).

3. Techno-Commercial Sales Support

• Support preparation of proposals including:
  • System configuration (Battery, PCS, EMS)
  • Costing and pricing
  • ROI analysis
• Assist in tender participation, RFQs, and bid submissions.
• Work with engineering teams for solution customization.

4. Deal Closure Support

• Assist in negotiations and contract discussions.
• Track opportunities from inquiry to closure.
• Ensure timely follow-ups and customer communication.

5. Market Intelligence

• Track competitor offerings, pricing trends, and industry developments.
• Identify emerging applications such as:
  • Peak shaving
  • Backup power
  • Renewable integration
  • EV charging infrastructure

6. Internal Coordination

• Coordinate with:
  • Engineering (for technical solutions)
  • Supply Chain (for costing inputs)
  • Project Execution (for timelines)
• Ensure smooth handover of projects post order closure.

7. Reporting & MIS

• Maintain CRM updates for leads, pipeline, and closures.
• Prepare weekly/monthly sales reports.
• Track KPIs like conversion rate, order booking, and pipeline health.

Key Performance Indicators (KPIs)

• Lead generation & pipeline size
• Conversion ratio
• Order booking value
• Customer acquisition
• Proposal turnaround time

Qualifications & Experience

• B.E./B.Tech (Electrical / Electronics / Mechanical)
• MBA (Sales/Marketing) preferred
• 4-8 years of experience in:
  • BESS / Battery / Solar / Power / Electrical industry