Deputy General Manager - Sales

To drive revenue growth, market expansion, and strategic customer acquisition for Battery / Battery Energy Storage Systems (BESS) across C&I, utility, and industrial segments. The role will lead end-to-end sales-from opportunity identification to deal closure-while building strong relationships with key stakeholders.

• Develop and execute sales strategy for Battery / BESS solutions across target segments (C&I, utilities, EPCs).
• Drive order booking, revenue, and margin targets for the assigned region/business.
• Identify new markets, applications, and GTM strategies for energy storage solutions.
• Build annual business plans and forecast pipeline.

• Manage relationships with:
  • EPC contractors
  • Project developers
  • Utilities / DISCOMs
  • Industrial customers
• Build strong connects at CXO, technical, and procurement levels.
• Ensure high customer satisfaction and repeat business.

• Generate leads and convert opportunities into orders (lead proposal negotiation closure).
• Drive specification selling with consultants and system integrators.
• Participate in tenders, techno-commercial discussions, and contract negotiations.
• Manage large project sales (grid-scale / captive / hybrid projects).

• Promote complete BESS solutions:
  • Battery packs (LFP/NMC)
  • PCS (Power Conversion System)
  • EMS (Energy Management System)
  • Containerized solutions
• Provide techno-commercial proposals aligned with customer requirements.
• Educate customers on ROI, lifecycle benefits, and application advantages.

• Develop and manage channel partners, distributors, and system integrators.
• Drive indirect sales through partner ecosystem.
• Collaborate with internal teams (engineering, SCM, execution) for project success.

• Track competition, pricing trends, and regulatory developments in energy storage.
• Identify new opportunities in:
  • Renewable integration
  • Peak shaving
  • Backup power
  • EV charging infrastructure
• Translate insights into actionable sales strategies.

• Lead and mentor regional sales teams.
• Set targets, review performance, and drive productivity.
• Enable team through training on products, solutions, and selling techniques.