Demand Generation and Field Marketing (6 -8 months contract)

About the Role:

We are seeking an energetic and detail-oriented Demand Marketing Specialist to join our APAC marketing team on an 8-month maternity cover contract. In this role, you will play a critical part in driving demand generation efforts across the region, supporting the end-to-end execution of marketing campaigns, events, and other initiatives. If you thrive in a fast-paced environment, have a keen eye for detail, and are passionate about delivering high-quality marketing programs, we'd love to hear from you.

Job Responsibilities:

• Event Management:
• Plan, coordinate, and execute ABBYY Ascend, 3rd party events, industry tradeshows, and webinars, ensuring alignment with overall business and marketing objectives.
• Manage all event logistics, vendor coordination, speaker coordination, platform setup, post-event follow-up and on-site/off-site support to ensure seamless execution.
• Collaborate with internal teams to align event goals with broader marketing objectives.
• Track and analyze webinar performance to optimize future sessions.

• Campaign Execution:
• Support end-to-end execution of integrated email campaigns, including creating internal campaign briefs, content creation and performance tracking.
• Collaborate with cross-functional teams to develop high-impact campaign assets that are compelling, on-brand, and tailored to the unique needs of the APAC audience.
• Develop clear and concise campaign briefs for internal and external stakeholders.

• Vendor & Invoice Management:
• Manage relationships with external vendors, ensuring timely delivery of services and adherence to agreed-upon terms.
• Process invoices and ensure accurate tracking of marketing expenses, adhering to internal financial processes and timelines.
• Work closely with the finance team to ensure budget alignment and resolve any invoicing discrepancies.

• Performance Tracking & Reporting:
• Monitor and report on the performance of campaigns and events, providing actionable insights to improve ROI.
• Use data-driven approaches to optimize marketing efforts and achieve demand generation goals.

• Collaboration:
• Partner with cross-functional teams, including revenue, marketing operations, product marketing and external agencies to ensure alignment and successful execution of marketing initiatives.

Job Requirements:

• Experience:
• 7+ years of experience in demand generation, event marketing, or a related marketing role, preferably within the IT or software industry.
• Proven track record of managing events, campaigns, and webinars end-to-end.
• Skills:
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and platforms (Salesforce, Zoom, Jasper & Hubspot).

• Attributes:
• Self-starter with a proactive approach to problem-solving.
• Meticulous and detail-oriented, committed to delivering high-quality work.

This is a 6 to 8 months contract role covering maternity leave.

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