Account Executive - Public Relations (Auto)

More about the role:

Burson India is seeking a motivated and enthusiastic Account Executive to join our team in Gurgaon. This role offers an excellent opportunity for someone passionate about automobile communications, media relations, and brand storytelling. As an Account Executive, you will support the team in executing PR campaigns, media outreach, content creation, and day-to-day tasks.

What you'll do:

• Assist in drafting press releases, media pitches, and other PR content.
• Research media contacts and maintain media databases.
• Monitor media coverage and create media reports.
• Support in planning and executing PR events or campaigns.
• Track industry trends and relevant news.
• Assist with daily administrative tasks and team coordination.
• Coordinate with internal teams to gather content or information.
• Participate in brainstorming sessions and contribute creative ideas.
• Embeds Burson proprietary AI tools as a core part of the marketing workflow - applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience that contributes to success:

• 1+ year of experience in the public relations or communications industry, preferably with automobile brands.
• Bachelor's degree in Public Relations, Communications, or a related field.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency
• Strong written and verbal communication skills.