Brand Manager

About The Role:

You will own the brand experience end-to-end — from partnerships to long term Ips, from

community programs to cultural moments.

This role is equal parts strategic thinker + hands-on builder.

You will be responsible for making Foodstories feel alive, social, magnetic and culturally relevant

every single week.

Key Responsibilities

IP Creation & Experience Design

• Conceptualise and own recurring IPs (food festivals, weekend formats, themed drops, culture-led

retail moments)

• Create signature Foodstories experiences similar to how Soho House curates social calendars

• Build scalable event formats that can travel across cities

• Turn seasonal moments into branded properties

Partnerships & Collaborations

• Build strategic collaborations with chefs, brands, wellness communities, creators and lifestyle

platforms

• Identify cultural partners that elevate brand perception

• Co-create experiences, drops and limited editions

Brand Storytelling & Cultural Relevance

• Ensure consistent brand voice across physical, social and experiential touchpoints

• Spot trends in food, lifestyle, wellness and community culture

• Help shape content direction in collaboration with marketing and creative teams

• Translate brand values into real-world experiences

Execution Excellence

• Work fast, test ideas, iterate weekly

• Manage timelines and vendors

• Operate with founder-level ownership

• Measure success through footfall, engagement, community growth, retention and buzz

Who We’re Looking For

You are closer to a community architect + cultural producer + experience builder.

Mindset Traits We Value

• Builder mentality — not afraid to start from zero

• Curious, hungry to learn and constantly experimenting

• Agile and adaptive

• Detail-oriented but big-picture driven

• Naturally social and people-first

• Passionate about creating moments that people talk about