Senior Manager Product Strategy

Role: Senior Manager, Product Strategy

Function: Product & Content Strategy

Experience: 8 to 12 years

Location: Hyderabad, India

Reports to: Senior Associate Director – Product & Content Strategy

The Indian School of Business is one of Asia's leading providers of executive learning. ISB

Executive Education partners with global organisations and working professionals across India

and global markets, delivering high-impact programmes across digital, blended, and cohort-based

formats. Our programmes are designed alongside world-class faculty and industry leaders to

address real-world business challenges and prepare professionals for the next stage of their

careers.

Role Summary

We are seeking a Senior Manager, Product Strategy to play a high-leverage role in shaping ISB

Executive Education's product portfolio. The Senior Manager will lead structured market research,

develop new programme concepts, build competitive intelligence, and partner with senior faculty

and cross-functional stakeholders to bring new programmes to market. This is a role for someone

who combines analytical depth with strategic instinct. You will be comfortable both with deep

research and with presenting concept docs to senior leadership.

The Senior Manager carries nodirect reports but has substantial influence. The quality of your work directly determines what gets launched, how quickly it reaches market, how well it converts leads to enrolments, and whether new products deliver on their commercial targets.

Key Responsibilities

Market Research and Opportunity Identification

• Lead structured research to surface new programme opportunities through competitor

analysis, market signals, industry trend mapping, and learner-needs research.

• Maintain a continuously refreshed view of the executive learning market across

competitors, programmes, pricing, positioning, formats, and emerging categories.

• Deliver regular market intelligence briefs that translate research into product implications

and actionable recommendations.

• Identify white-space opportunities the portfolio should pursue and validate them through

structured analysis, including market sizing, target audience, and contribution-margin

estimation.

New Programme Concept Development

• Develop concept documents, business cases, and one-pagers for new programmes,

covering target audience, learning outcomes, positioning, format, pricing, projected

enrolment, and contribution margin.

• Drive feasibility analysis on new programme ideas across market sizing, learner

research, faculty availability, format-fit, and competitive positioning.

• Build business cases that hold up to financial scrutiny on projected enrolment, revenue,

costs, and contribution margin. These become the basis for go or no-go decisions.

• Maintain a standardised approach to programme concept development that ensures

consistent quality and decision-readiness across the pipeline.

Competitive Benchmarking and Pricing Inputs

• Build and maintain a comprehensive benchmarking library of competitor programmes

covering format, price, faculty mix, audience, learning outcomes, and positioning.

• Provide pricing benchmarks and recommendations for new programme launches.

Ensure pricing decisions protect gross margin and competitive positioning.

• Conduct deep-dive competitive analyses on priority programme categories. Deliver

structured insight on competitive threats and opportunities.

• Translate benchmarks into concrete recommendations on pricing, positioning, format

choices, and feature decisions.

Positioning, Messaging and Conversion Support

• Own the positioning and target-audience definition for new programmes. Ensure these

are crisp, market-tested, and drive lead-to-enrolment conversion.

• Partner with Marketing on messaging, value propositions, and lead-quality definitions to

improve funnel performance.

• Translate learner research into messaging that resonates with target audiences and

converts.

• Monitor lead-to-enrolment conversion data post-launch and recommend product, pricing,

or positioning adjustments where required.

AI-Augmented Research and Analysis

• Operate AI-augmented workflows for market research, competitive scanning, and

synthesis. Drive measurable improvements in research turnaround.

• Contribute to the evaluation and adoption of new AI tools across the product function.

• Develop personal fluency with AI tools for research, summarisation, data analysis,

structured writing and AI automation.

Stakeholder Engagement and Influence

• Present concept docs and business cases to senior faculty, leadership with confidence

and clarity.

• Build trusted working relationships with faculty members across multiple academic

areas.

• Act as a credible product voice in cross-functional discussions despite operating as an

individual contributor.

Key Performance Indicators

The Senior Manager directly influences the following product KPIs through the quality of market

research, concept development, and launch coordination. Ownership ranges from day-to-day

responsibility on launch cycle time to strong influence on new product revenue and success-rate

outcomes.

• Revenue from products launched
• Product success rate: % of launched products meeting enrolment or revenue targets
• Contribution margin by product
• Lead-to-enrolment conversion
• Portfolio health: Revenue concentration, repeatability, growth categories

Required Experience

• 8 to 12 years of total experience in product strategy, product management, strategy

consulting, business development, programme design, or research-heavy commercial

roles.

• At least 3 years in a role where you owned product or programme development end-to-end.

• Demonstrated experience building business cases that include enrolment, revenue, and

contribution-margin projections.

• Prior experience in executive education, higher education, edtech, professional services,

or B2C services is preferred.

• Working familiarity with AI tools for research, summarisation, analysis and AI

automation.

Required Skills and Competencies

• Sharp analytical, strategic and growth mindset

• Strong commercial instincts. Comfortable building and pressure-testing business cases

on pricing, margin, and conversion assumptions.

• Excellent structured writing across concept docs, business cases, briefs, and decision

memos.

• Strong stakeholder management with senior faculty and leadership.

• Demonstrated curiosity and experimentation with AI tools. Brings a practical orientation

to leveraging AI for research, synthesis, business case development, and competitive

analysis.

• Disciplined execution. Owns deadlines, manages multiple parallel workstreams, surfaces

risks early.

• Genuine curiosity about the executive learning market and learner behaviour.

• Strong individual-contributor mindset with high ownership, low oversight, and high

output.

Education

• MBA or postgraduate degree from a top-tier institution preferred.

• Degrees in business, management, economics, or relevant analytical disciplines are

welcome.