Product Marketing Manager

Demand Gen via Webinars\nOwn the end-to-end webinar strategy: topic selection, speaker alignment (internal + external), promotion, and post-webinar nurture.\nExperiment with formats (product deep-dives, customer panels, “ask me anything” with product team) to drive registrations and pipeline.\nMeasure and optimize: conversion from reg → attendee → MQL → opportunity.\n3. Events (Virtual & In-Person)\nPlan and execute field events (industry conferences, user meetups, roundtables) that align with product milestones.\nWork with Sales to ensure events generate qualified meetings and product demos.\nBuild pre/post-event campaigns that extend the event’s demand gen half-life.\n4. Community-Led Growth\nActivate and nurture a B2B community (Slack, LinkedIn group, or Discord) as a demand channel—not just a support forum.\nSurface product feedback from the community and turn it into content, webinars, or feature requests.\nDrive “community to webinar” loops: have power users co-present, share use cases, and refer peers.\nWhat You Bring\n2+ years in Product Management at a B2B SaaS company (you’ve written PRDs, prioritized backlogs, talked to users, maybe even drawn a wireframe or two).\n1+ years in Product Marketing or a hybrid PM/PMM role (can be combined with the above).\nProven ability to activate webinars, events, or community as demand channels (please share an example: e.g., “grew webinar-sourced pipeline by X%” or “launched a community that generated Y demos”).\nStrong written and verbal communication – you can explain technical concepts to non-technical buyers.\nComfort with startup pace: you’ll build the playbook, not just execute a plan.