Marketing Operations Manager

Role Overview

We are seeking a detail-oriented and data-driven Marketing Operations Manager to support and scale our global marketing function. This role will play a critical part in establishing, optimizing and scaling marketing processes, managing marketing technology (MarTech), and ensuring high-quality data and reporting to drive effective decision-making.

You will partner closely with the global and regional marketing teams, sales, and revenue operations to optimize campaign performance, streamline workflows & processes, and enhance the overall efficiency of our marketing efforts across the lead lifecycle.

Key Responsibilities

Marketing Systems & Tools

- Own and manage marketing automation platforms (e.g. HubSpot, LinkedIn) and CRM integrations (e.g. Salesforce)

- Serve as the primary HubSpot owner, establishing governance, best practices and system architecture

- Ensure seamless data flow between marketing and sales systems

- Evaluate and implement new tools to support marketing effectiveness

Campaign Operations & Processes

- Support the setup, execution, and optimization of global marketing campaign operations

- Standardize campaign processes and workflows across regions

- Define and implement a consistent campaign tracking and attribution framework aligned to business KPIs

Data Management & Governance

- Maintain data integrity across marketing systems, ensuring compliance with GDPR and other data privacy regulations

- Develop and enforce data standards, naming conventions, and best practices

- Establish processes to prevent duplicate records, standardize data and key segmentation fields, and enrich data to enable effective targeting & reporting

- Audit existing fields, workflows, and data structures to eliminate duplication and inconsistencies

- Own and optimize email subscription types, consent management, and opt-in processes to ensure compliance and usability in collaboration with Legal & RevOps

- Implement marketing & non-marketing contact management framework to improve database health in HubSpot

- Standardize forms and associated fields; ensure proper data capture, routing & workflow integration from all inbound sources

Lead Lifecycle & Funnel Management

- Own and optimize the end-to-end lead lifecycle, including lead capture, lead management, scoring, qualification and routing processes

- Build and maintain automated workflows for lead management and inbound nurture programs

- Ensure clear alignment with Marketing, Sales & RevOps on lead definitions, SLAs, and routing processes

- Optimize inbound lead deal creation processes and ensure accurate syncing between HubSpot and Salesforce in collaboration with RevOps & MDRs/SDRs

Reporting & Analytics

- Establish standardized reporting frameworks aligned to executive and board-level KPIs (e.g., MQLs, funnel conversion rates, pipeline impact, ROI)

- Build and maintain dashboards and reports on key marketing KPIs (e.g. pipeline contribution, conversion rates, ROI, content & channel performance, campaign impact, etc.)

- Provide insights and recommendations to improve campaign and channel performance

Process Optimization

- Identify inefficiencies and implement scalable processes across the marketing function

- Establish best practices, document workflows and create SOPs for global consistency

- Support alignment between marketing, sales, and revenue operations through improved lead management processes

Key Qualifications

- 3 to 6 years of experience in marketing operations, revenue operations, or a related field.

- Hands-on experience with marketing automation platforms and CRM systems (e.g. Salesforce); deep HubSpot expertise required (including workflows, data structure, reporting and integrations)

- Strong analytical skills with the ability to translate data into actionable insights

- Experience working in a global or cross-regional environment is preferred

- Understanding of lead lifecycle management, campaign tracking, and attribution models

- Familiarity with GDPR and data privacy best practices

- Excellent attention to detail and project management skills

- Strong stakeholder management and communication skills

- Proven experience establishing system governance, data hygiene processes, and cross-functional alignment

What Success Looks Like

- Clean, reliable, and actionable marketing data across all systems

- Improved campaign performance through better tracking and optimization

- Strong alignment between marketing sales, and revenue operations on lead management and pipeline generation

- Scalable processes that support global growth

- Clearly defined and automated lead lifecycle with consistent routing and scoring

- Standardized reporting aligned to business and board-level KPIs.