Performance Marketing Manager

• Lead Generation & Acquisition

Drive high-quality leads through digital performance channels (SMS, paid media, search, social, affiliates, programmatic, etc.).

• Ensure consistent growth in qualified leads and customer acquisition at optimized costs.
• Cost & ROI Optimization

Achieve target Cost Per Lead (CPL) and Cost Per Acquisition (CPA) benchmarks.

Continuously optimize campaigns to improve ROI, conversion rates, and funnel efficiency.

• Campaign Planning & Execution

Plan, execute, and scale performance campaigns aligned with business objectives.

Design and test multiple creatives, CTAs, targeting strategies, and landing journeys.

• Audience Targeting & Data Utilization

Leverage customer data, telecom insights, and competitor intelligence to create highly targeted campaigns.

Improve relevance and engagement through segmentation and personalization.

• Conversion & Funnel Management

Own the end‑to‑end digital funnel—from impression to lead to conversion.

Collaborate with CRC/Sales teams to improve lead quality, response time, and conversion ratios.

• Analytics & Reporting

Track campaign performance through dashboards and MIS reports.

Analyze key metrics such as impressions, CTR, CPL, CPA, conversion rate, and lifetime value.

Share actionable insights and optimization recommendations with stakeholders.

• A/B Testing & Continuous Improvement

Run regular A/B experiments on creatives, messaging, landing pages, and targeting.

Implement learnings to improve campaign effectiveness and scalability.

• Vendor & Agency Management

Coordinate with performance agencies, data partners, and platforms for execution and optimization.

Ensure SLA adherence, transparency, and performance accountability.

• Compliance & Brand Alignment

Ensure all campaigns comply with regulatory, legal, and brand guidelines.

Maintain brand consistency across all performance touchpoints.