Posted 29 May, 2026
E-Nudge Developer
Diverse Lynx
Karnataka
Full Time
Reference: 365_569689_25-06686
E-Nudge Developer
Job Description
Role Overview
The E-Nudge Developer will focus on building and deploying trigger-based campaigns that proactively guide customers through their journey (e.g., reminders, alerts, contextual nudges). This role emphasizes automation, data-driven personalization, and cross-channel alignment.
Key Responsibilities
Job Description
Role Overview
The E-Nudge Developer will focus on building and deploying trigger-based campaigns that proactively guide customers through their journey (e.g., reminders, alerts, contextual nudges). This role emphasizes automation, data-driven personalization, and cross-channel alignment.
Key Responsibilities
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Trigger-Based Campaign Setup
- Configure real-time or scheduled nudges triggered by customer behavior (e.g., abandoned cart, incomplete form, missed appointment).
- Ensure business rules and logic are implemented correctly.
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Data Integration
- Use available data attributes from CDP/CRM systems to build audience triggers.
- Validate incoming data streams required for campaign logic.
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Testing & QA
- Simulate trigger events and validate campaign execution.
- Test personalization, timing, and delivery rules.
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Execution & Monitoring
- Launch E-Nudge campaigns and ensure seamless execution.
- Monitor performance and ensure triggers are firing correctly.
- Experience in trigger-based or journey orchestration platforms (e.g., Adobe Journey Optimizer, Salesforce Interaction Studio, Unica Interact).
- Knowledge of event-based campaign logic and personalization.
- Familiarity with APIs, data feeds, and workflow automation.
- 2–4 years of relevant experience.
