Inbound Marketing Manager
Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We're hiring a content-driven Inbound Marketing Manager to build and scale a high-performing B2B inbound lead generation engine through LinkedIn content, audience engagement, and demand generation.
This is not a cold outreach or appointment-setting role.
Your primary focus will be turning content into pipeline by creating high-performing LinkedIn content, generating meaningful conversations, nurturing relationships, and moving qualified prospects into the sales funnel.
You'll work directly with the founder, who handles closing, while you focus on building consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing.
This role is ideal for someone who understands how to generate real B2B demand from content - not just likes, impressions, or vanity engagement.
If you've personally generated inbound leads, booked calls, or built pipeline through LinkedIn and content marketing, this role is for you.
What You'll Own
Content-Driven Demand Generation (Primary Focus)
Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content
Identify content angles that attract high-intent B2B prospects
Write content designed to generate conversations, engagement, and pipeline opportunities
Continuously test and optimize content based on performance metrics and audience response
Develop messaging frameworks that align with the target audience and buyer journey
Content Conversation Pipeline
Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations
Initiate natural, value-driven DMs based on audience intent and engagement behavior
Qualify inbound conversations and move prospects into the sales pipeline
Support inbound lead flow from awareness through booked calls
Audience Engagement & Lead Nurturing
Engage consistently with prospects through comments, direct messages, and relationship-building interactions
Build trust and maintain ongoing conversations with potential buyers
Nurture leads through strategic follow-ups, content sharing, and educational messaging
Strengthen founder and brand positioning through authentic engagement
Funnel & Conversion Optimization
Build simple inbound funnels (content engagement conversation call)
Create lead magnets, nurture flows, and conversion-focused content assets when needed
Improve conversion rates across each stage of the inbound funnel
Identify bottlenecks in the content-to-pipeline process and optimize accordingly
Collaboration & Growth Strategy
Work closely with the founder to improve lead quality and messaging effectiveness
Share audience insights, objections, and content learnings
Collaborate on positioning, offer refinement, and inbound growth initiatives
Optionally support early-stage sales conversations when needed
What Makes You a Great Fit
You understand how to turn content into qualified pipeline - not just engagement
You have personally generated inbound leads or booked meetings through LinkedIn or organic content
You think in systems, funnels, and conversion flows
You balance creativity with analytical thinking
You are proactive, self-directed, and execution-focused
You are comfortable owning measurable business outcomes
Required Experience & Skills
2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth
Strong experience with LinkedIn content strategy and personal brand growth
Proven track record generating inbound leads, conversations, or pipeline from content
Strong copywriting and messaging skills
Understanding of B2B sales cycles and relationship-based selling
Ability to write engaging, high-converting content consistently
Strong communication and relationship-building skills
Ability to work independently in a remote environment
Preferred Experience
Experience growing founder-led brands or B2B service businesses
Familiarity with LinkedIn analytics and content performance tracking
Experience creating lead magnets, nurture flows, or inbound funnels
Understanding of demand generation and pipeline attribution
Familiarity with CRM systems and lead tracking tools
Experience supporting consulting, agency, SaaS, or professional service businesses
What a Typical Day Looks Like
An Inbound Marketing Manager's day revolves around creating content, generating conversations, and building pipeline. You will:
Write and publish LinkedIn content designed to attract B2B prospects
Monitor engagement and identify high-intent audience interactions
Start and manage inbound conversations through comments and DMs
Nurture leads through thoughtful follow-ups and value-driven messaging
Analyze content performance and optimize messaging strategies
Build or improve simple inbound funnels and lead generation systems
Collaborate with the founder on positioning and pipeline quality
In short: you are responsible for turning organic content and audience engagement into qualified inbound pipeline opportunities.
Key Metrics for Success (KPIs)
Number of inbound conversations generated
Qualified leads and booked calls from content
Content engagement quality (not just vanity metrics)
Pipeline contribution from inbound marketing efforts
Conversion rates across the inbound funnel
Audience growth and relationship engagement quality
Interview Process
Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding
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