Design and develop Power BI reports, dashboards, and visualizations based on business requirements.
Connect to various data sources (SQL Server, Excel, Azure, APIs) and create data models using Power BI Desktop.
Write complex DAX expressions and calculated columns/measures to meet reporting needs.
Optimize performance of dashboards through effective data modeling and query optimization.
Collaborate with business users and analysts to understand reporting needs and translate them into technical solutions.
Publish and schedule Power BI reports via Power BI Service and manage data refreshes and security (RLS).
Maintain documentation of solutions, datasets, and data models.
Work with ETL processes or coordinate with data engineers to ensure data accuracy and availability.
Stay updated with new Power BI features and best practices.
