Salesforce Marketing Cloud- Pan India

Key Responsibilities:

• Design, build, and execute marketing automation campaigns using SFMC tools (Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages).
• Manage and optimize customer journeys, email campaigns, and trigger-based communications to drive engagement and conversion.
• Develop and maintain AMPscript and SQL queries for dynamic content and data segmentation.
• Leverage data extensions, filters, and automation to target key audience segments effectively.
• Work closely with stakeholders in marketing, product, and analytics to support business goals.
• Ensure email deliverability, CAN-SPAM compliance, and other regulatory requirements.
• Monitor campaign performance, generate reports, and provide actionable insights to improve ROI.
• Collaborate with Salesforce CRM (Sales/Service Cloud) and third-party tools to integrate and synchronize data.
• Troubleshoot and resolve platform issues related to campaigns, data, or configurations.
• Contribute to marketing automation strategy, best practices, and process improvement.