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Posted 31 May, 2026

TSI- Ludhiana

Diverse Lynx
Ludhiana,Punjab Full Time
Reference: 365_569689_19-00115
POSITION TITLE
Sales Respresentative 		DIVISION/ DEPT.
Sales
REPORTS TO
Sales Officer

POSITION PURPOSE
Primary purpose of the position
  • Manage Sales and Distribution of the product
  • Contribute in generating revenue for the company
PRINCIPLE ACCOUNTABILITIES
Main responsibilities/ Principal duty

Key responsibilities:
  • Handling channel sales [Primary & Secondary distribution] profile for FMCG
  • Visiting retail outlets
  • Taking orders
  • Giving products as per the order
  • Merchandising
  • Developing market for company's products




ENVIRONMENT
What internal/external factors(competition/government controls/market locations etc) affect achievement of the position accountabilities


SKILL REQUIREMENTS/ BEHAVIOURIAL TRAITS
  • Fluent Communication in Hindi/Vernacular Language
  • Basic understanding of English
  • Knowledge of coverage and steps of sales call
  • Disciplined

EDUCATION / EQUIVALENT EXPERIENCE
  • Graduate preferred
  • 3-4 years as front line in any FMCG company (Biscuits and Snacks companies preferred)
  • Off rolls/Distributor rolls is acceptable
  • General Trade Channel only
SPECIALIZED KNOWLEDGE AND / OR SKILLS
  • Channel Sales
  • General Trade experience is must


TARGET COMPANIES
  • Parle Agro Pvt Ltd
  • Anmol Bakers
  • ITC
  • DFM Foods



OTHER REQUIREMENTS ( If any)
  • Presentable and smart with cheerful disposition
  • At least 2 to 3 years experience in FMCG
  • Geographical knowledge and understanding of trade.
  • Relation in market shall be a bonus.
  • Maturity to lead and motivate the team.
  • Enable enough to basic calculation like margins, schemes etc.
  • Basic computer knowledge for bizom reporting
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