Vice President - Performance Marketing

Nestasia is looking for a VP - Performance Marketing who will have the end-to-end responsibility for building and delivering a predictable and scalable customer acquisition strategy. The VP – Performance Marketing has to spearhead the marketing strategies and be able to plan and execute those while supporting a team.

Note: This is a hybrid role requiring presence in Kolkata (Head-Office) for 10 days every month, with the remaining 20 days working remotely.

Duties and responsibilities

• Creating and executing a strong performance marketing strategy& execution plan
• Own the strategy for all media: paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) from conception to execution.
• Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
• Drive optimization plans through analysis of large data sets.
• Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.
• Be the point of contact with our digital media agency.
• Lead, motivate and grow the team and share expertise to improve and better the growth of the brand

Desired Candidate Profile

• Excellent communication and analytical skills
• Should have attention to details
• Should have good work ethics and calm attitude
• 6-8 years performance marketing experience where D2C performance management activities have been managed and has worked on high budget (100 Cr+) brands, 2-3 years in an agency and 4-5 years in a consumer focused brand
• Ability to work with multiple stakeholders/ external agencies
• Digital media understanding, planning and evaluation
• Strong creative sensibilities
• High ownership and passion
• Experience working on multiple projects and managing tight timelines