Associate Strategy Director

Well, now we’re looking for someone who lives and breathes social media even more than us (if that’s possible). Do you know all of the latest trends? Memes? Maybe you’ve dabbled in the world of influencers? Believe in the power of social media and community management to change hearts, minds, and drive sales? Love the hustle of a fast-paced agency that is working across Food & Bev, Fashion & Retail, Banking & Telco? Thrive in a role where you can bring ideas to life on billions of screens? Cool. Then let’s talk.

This exciting opportunity of a full-time role based in Gurgaon (India) will allow you to collaborate with the local team as well as learn from our incredible global network. You will manage and drive our strategy expertise and be someone who is familiar with the Indian landscape.

If you have been living in the depths of social trends and across the digital space for five plus years we could be a great fit.

Here’s where you come in.

• Build the bridge between brands and consumers
• Implementation knowledge of end-to-end customer experience strategies, including customer research, auditing, understanding consumer behaviours, being across trends (macro and micro) and ability to pull this into a cohesive strategy built on a clear narrative
• Bring the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in
• Keen sense of developing strategy solutions, from brand strategy, down to tactical social, content, tone of voice documents and influencer strategies
• Out-of-the-box perspective on data and research to find interesting consumer insights that we can leverage as opportunities, not just reflections
• Support teams to craft social content, outreach, caption banks, and trendjacking posts with ease
• Well versed with the ability to leverage media tools, research and platforms to: perform content audits, collaborate with the media team to provide holistic success measurement frameworks
• Deck crafter - someone that can detail out ideas and insights that are clear and can sell!
• Ample experience in agency life and content creation to fully grasp the technical aspects of creating content as well as understanding the digital consumer journey and how to engage through a digital architecture map for end-to-end campaigns
• Deep understanding of brand and marketing fundamentals
• Be a vocal and inventive champion with the ability to break down complex tasks and create clarity from complexity

Required Skills & Experience

• 7+ years experience as a strategist in a creative advertising agency or in-house, min 2 years India market..
• Delivers work independently on all tasks and achieves results at pace with energy and drive.
• Actively participates in and leads collaborative sessions with clients and teams.
• Executes a strong sense of priority level and urgency; knows how to act on the critical difference between the two.
• Manages the ongoing performance of different tasks or projects, as well as understanding and ownership of internal processes for quality assurance.
• Tackles challenges in a responsive and constructive way.
• Helps the team strive for efficient processes and adhere to overarching objectives.
• Fosters positive internal communication and collaboration with clients and teams.
• Ensures presented work is clear and understood.
• Translates feedback into actionable tasks.
• Manages multiple timelines and competing deadlines without getting frazzled.
• Highlights new ideas to the team and external stakeholders when appropriate.
• Provides clear, professional, timely, and helpful information to the team or external clients and partners.